Manchester, England, United Kingdom
I’m a senior B2B marketing leader with ten years experience across demand generation, field marketing, and go-to-market strategy in fields with technical and regulatory complexity. I've owned building pipeline programmes across manufacturing, retail, hospitality, and logistics, targeting targeting senior C-Suite buyers across the UK&I, DACH< and the Middle East. I work best at the intersection of strategy and execution: I'm just as happy creating campaigns from scratch as I am presenting to senior stakeholders.
I lead regional marketing activity for SafetyCulture's UK&I and DACH markets, driving pipeline and revenue across new business and expansion. In FY26 alone, my activity contributed $4.8m in pipeline and $1.1m in closed won opportunities — hitting target early for the fifth consecutive year. My focus is intent-driven demand generation: ABM, executive roundtables, paid vertical campaigns, and thought leadership programmes that get in front of the right people at the right time. I work closely with Sales and CS to build campaigns around real market need — including bespoke strategies that helped close landmark deals with customers like Scottish Power, Altrad, and Network Rail. Beyond demand gen, I've built out our customer advocacy programme, led our DACH market entry (150% of target in year one), and run a full events calendar — from global trade shows to intimate executive roundtables. I'm a digital native on tools like Claude, HubSpot, Salesforce, Mutiny, and Navattic to build scalable, personalised digital experiences, and work cross-functionally with global marketing, PR, social, and GTM teams to make everything land.
At Peninsula I lead the Brand & Creative team. My responsibilities include: - Overseeing development of almost all Peninsula UK and Peninsula Group marketing collateral. This involves working closely with designers and copywriters, and well as senior stakeholders (C-Suite & directors) throughout the business to deliver fantastic assets to support sales, client service, and operations. This could be blogs, landing pages, brochures, event collateral, social media posts, online video and more. - Managing our relationship with our creative & media buying agency to maximise impact and ROI of demand generation campaigns across TV, display, and programatic. - Producing regular reports on the success of campaigns, including providing insights and analysis of our performance and spotting opportunities for improvement. - Working closely with our charity and sponsorship partners to develop co-branded partner marketing campaigns. This involves elements of event marketing, PR, branding and merchandising, and internal comms. - Working closely with the internal content, automation, SEO, PR, and PPC teams to develop new channels and strategies for reaching prospects and clients. - Being the Peninsula brand guardian, advocating for the most powerful implementation of our brand, and always looking for new opportunities to refine and extend the brand’s reach.
SLG is an award winning marketing agency with a 40 year history of delivery campaigns for industrial clients large and small. As the Senior Campaign Executive I develop and manage all of the digital campaigns for SLG's clients ranging from FTSE 250 listed businesses, to emerging digital startups, to STEM charities. I'm the go-to when clients want to talk PPC, content, SEO, analytics and anything else digital. I've guided clients through developing digital campaigns with 6 figure budgets, helped them scope out and manage the development of new landing pages and websites, and helped them shape what they want to say about their brand in the digital space. Managing projects by working closely with clients and our in house studio of creatives, I've got experience of developing smash hit campaigns from beginning to end.
Human is a software & strategy consultancy working with true leaders to develop and implement meaningful digital transformation of their processes. In the role I worked directly with the MD and Head of Strategy & Engagement across a range of marketing, sales, and strategy activities. I was responsible for the Human brand and the full marketing mix- including content strategy, events, online advertising, and PR - as well as looking after the sales funnel. Delivered best ever monthly page views and 100% increase in engagement across all social media channels within 30 days. I also took part in developing the business strategy for our consulting arm, as well as strategy consulting workshops themselves. This meant identifying challenges our clients were facing, discussing potential solutions, and working with our team to put together actionable, market tested suggestions for our clients.