San Francisco, California, United States
I have 12+ years of experience as a Product Leader and Founder/CEO, with experience across e-commerce, media/ads, subscriptions businesses, as well as advising healthcare startups, partnering closely with executives, Boards of Directors, and investors on fundraising and strategic acquisitions. I’m proud of my track record of delivering results, doubling Tog & Porter revenues through growth marketing strategy, turning around Brit + Co’s consumer engagement by 200%, and developing Blue Note Therapeutics’ first ever prescription digital therapeutic Attune. Most importantly, I’m a compassionate leader and people manager, building out multiple engineering, product, design, marketing, operations, and data teams from scratch, instilling collaborative and effective product development processes, and mentoring people in the Product community.
Working on the 3rd wave of e-commerce
Delivering great products to women!
Expanded role, challenged to rebuild business operations and retain customer base—following the loss of the company’s founder. Led teams across engineering, design, marketing, customer support, operations, and finance; managed a multimillion-dollar P&L. -- Turned around operational expenses, return rates, and order fulfillment time, reducing costs 25% and developing a more interactive return process. -- Led negotiations and secured merchandise on consignment from hundreds of leading women’s brands, analyzing sales data to present a strong value proposition and building internal brand tracking and reporting system. -- Built custom vendor order management system to streamline new product entry. -- Developed and executed a drip marketing campaign and lead-nurturing sequence that drove a 50% increase in customer conversion rates, utilizing data analytics to identify problems in sales funnel.