Bill Smith

Chief Revenue Officer / Chief Sales Officer | PE-Backed SaaS | Revenue Growth, GTM Transformation

Washington DC-Baltimore Area

About

I’m a Chief Sales Officer and revenue executive focused on improving revenue performance in private-equity-backed SaaS companies. I’ve been brought in by CEOs and investors — including Insight, Carlyle, and Vista — to step into underperforming revenue engines, rebuild pipeline generation, and drive predictable bookings growth. My work typically sits at the intersection of sales leadership and go-to-market transformation. I’ve led global sales organizations while also rebuilding the core systems that drive performance — including ICP definition, pipeline generation, sales process, and forecasting discipline. Across multiple companies, I’ve improved win rates, increased deal size, shortened sales cycles, and significantly increased seller productivity — often within the first 12–18 months. I’m particularly drawn to CRO/CSO roles where there is an opportunity to fix, scale, and professionalize the revenue engine in a PE-backed SaaS business. I’m also open to portfolio or operating roles where I can work across multiple companies.

Experience

  • Rithum ()
    • Chief Sales Officer (CSO)
      Oct 2024 - Jan 2026 · 1 yr 4 mos

    • Vice President, Global Revenue Operations
      Jul 2024 - Oct 2024 · 4 mos

  • Senior Vice President, Global GTM at 1E
    Nov 2022 - Feb 2024 · 1 yr 4 mos

    IT teams Work Wonders™ with 1E, the automated platform that finds and fixes issues before they ruin anyone’s workday. The result? Smooth technology delivery, better security, and happier employees doing their best work without interruption.

  • VP, Sales Operations & Enablement at Granicus (a Vista Equity company)
    May 2020 - Nov 2022 · 2 yrs 7 mos

    Granicus software and services empower government organizations to create seamless digital experiences for the people they serve. By offering the industry’s leading cloud-based solutions for communications, content management, meeting and agenda management, and digital services to over 4,000 public sector organizations, Granicus helps turn government missions into quantifiable realities. Granicus products connect more than 185 million people, creating a powerful network to enhance citizen engagement. By optimizing decision-making processes, Granicus strives to help government see better outcomes and a greater impact for the citizens they serve. For more information, visit granicus.com.

  • Director, Go To Market at Vista Consulting Group
    Sep 2018 - May 2020 · 1 yr 9 mos

    Vista Consulting Group (VCG) is the dedicated consulting partner of Vista Equity Partners, a leading global technology investor. Our team of subject matter experts and consultants partner with market-leading software and technology companies to achieve lasting results by investing in the people, knowledge, and connections that have been proven to strengthen their success.

  • President, DC Chapter at Sales Enablement Society
    Jan 2018 - May 2020 · 2 yrs 5 mos

    The Sales Enablement Society is a volunteer organization founded in January 2016, by a diverse group of like-minded sales and marketing professionals based in the Washington, D.C. area. The SES's overall mission identifies best practices for successful outcomes, clarifies the operations for the sales enablement business, and develops the criteria for sales enablement roles within successful organizations.