Brunswick, Victoria, Australia
Analytics leader with enormous passion and drive to create win:win outcomes for internal and external stakeholders. I'm proud to have represented Australia in table tennis at 3 Olympic Games and for winning a silver medal at the Commonwealth Games in 2006.
Applying advanced analytics to optimise content spend, pricing and subscriber outcomes across 6+ million subscribers.
Co-founded and completed capital raise for a new distributor of agricultural inputs and rural merchandise. Rapid development of operating model, technology, legal, risk management and supplier relations.
Responsible for: - go-to-market strategy for a product portfolio with an annual turnover of $1b+. - research, marketing, branding and communications of one of Australia's most famous agricultural brands. - sponsored the development of a suite of Power BI dashboards to enhance IPF's demand management - - - business case development for new products and infrastructure investments,
I was responsible for leading and building the firm’s data science, data analytics and reporting function. We proactively use our knowledge of people, process and systems to join the dots and drive business performance. I was accountable for defining and maintaining business performance metrics across the firm and have successfully implemented a firm-wide data quality program. The most challenging and rewarding task was to shift the business towards truly data driven and evidence based decision making. My team was responsible for end-to-end analytics of the client journey across a number of platforms and system. The tools and systems I oversee include SQL Server, Tableau, Python, SSRS, SSIS, Salesforce, Mosaic, Visual Studio, Team Foundation Server and InIn. Some of the significant projects I have lead are: - Architected & implemented valuation models to value $700m+ of Work In Progress across the SG Group for statutory reporting; - Injury propensity modelling to drive marketing spend and office footprint; - Marketing and acquisition ROI modelling; - Customer segmentation to enhance referral relationships and cross-selling complimentary services; - Continual cross-functional workshopping to uncover opportunities; - Implemented standardised self-service dashboard reporting to 1,200 staff.