William Grundy

General Manager | Commercial & Brand Transformation Executive | P&L | Omnichannel Growth

Riyadh, Saudi Arabia

About

Building and scaling brands across beauty, FMCG, retail, and digital commerce through a mix of blue-chip companies, sovereign-backed organizations, and high-growth startups across Europe and the GCC. Currently General Manager at Ladeena in Saudi Arabia, leading growth, retail expansion, partnerships, and operations. Previous experience includes PIF, L’Oréal, Mondelēz International, and Lindt & Sprüngli across strategy, commercial growth, transformation, and operations. Passionate about building culturally relevant brands, high-performing teams, and consumer experiences that drive long-term impact.

Experience

  • General Manager at Ladeena
    Mar 2026 - Present · 4 mos

  • Public Investment Fund (PIF) (Riyadh, Saudi Arabia · On-site)
    • Global Marketing Director - Al Waha Duty Free Company
      May 2025 - Feb 2026 · 10 mos

      Saudi-owned Global Travel Retail Operator

    • Global Chief Marketing Officer & Business Unit Head - Al Madinah Heritage Company
      Dec 2024 - May 2025 · 6 mos

      Confectionary and Beverages FMCG, F&B, GTR

    • Chief Marketing Officer - Al Madinah Heritage Company
      Mar 2024 - Jan 2025 · 11 mos

      Confectionary and Beverages FMCG,F&B, GTR

  • Lindt & Sprüngli (On-site)
    • Marketing Director CEE - Poland, Czechia, Slovakia, Hungary
      Sep 2020 - Mar 2024 · 3 yrs 7 mos

    • Marketing Director CEE - Czechia, Slovakia, Hungary
      Jul 2019 - Sep 2020 · 1 yr 3 mos

  • Global SBM & Senior Group BM Italy; Consumer Healthcare at MENARINI Group
    Mar 2018 - Jul 2019 · 1 yr 5 mos

    Brand Marketing (Global and Country level)

  • Southern Europe SBM; Biscuits & Salty Snacks at Mondelēz International
    Jul 2015 - Mar 2018 · 2 yrs 9 mos

    Brand Marketing