Lausanne, Vaud, Switzerland
KEY STRENGTHS AND EXPERTISE 7 years of experience in strategic and analytical roles in major international companies leader in their domains Proven successful experience in working with internal and external teams of domain experts, scientists, IT experts and developers, consultants and suppliers as well as senior executives and business managers Scientific and technical educational background combined with a strong business acumen and experience Strong communication skills supported by graphic design and arts experience
Revenue, pricing and gross margin modelling to support the regional Annual Operating Plans for the whole region and by country (21 countries). Working in close relationship with head of finance and the Business Unit Vice-President Development and modelling of the regional 5 years strategic plan for Western Europe and Canada Deep dive analysis on products and regions sales trends to identify opportunities, understand specific business challenges and market dynamics and trends Direct support to marketing, customer experience and sales force excellence departments to ensure right key strategic decisions Creation and roll-out of the complete monthly reporting and dashboard suite for both CRDM and Diabetes Care to standardize and harmonize key metrics and data analysis through the whole region Specific dashboard and reporting tools development to measure execution performance of CRDM and Diabetes “biggest product launches ever” (SureScan, first MRI safe pacemaker, MiniMed 640G new generation Insulin Pump) Data extraction, crushing and analysing key expert (SAP, Business Object, SalesForce.com) Responsible for CRDM and Insulin pumps market surveys in collaboration with a third party strategic partner (Eucomed)
Business Analysis Setup of the business reporting process, from data extraction to complete sales, business reports and recommendation development: • Monthly sales analyses: key account management (best 300 customers); product analysis; regional analysis; follow up of the Sales forces’ activities and results • Complete studies on market potential and development with recommendation: study on the cytopathology market; study on the hospitals and clinics laboratories market; strategic scenarii on the effects of price cuts on the company results • Competitors review and follow up of their results and activities • CRM administrator (XPRIS)
Marketing Information System implementation for Unilabs’ Swiss 23 laboratories’ activity Development of the Unilabs Swiss marketing plan 2008 (Budget: 1.7 MCHF) Designed and delivered Unilabs’ second generation website Managed internal and external teams of domain experts, scientists, developers, concultants and suppliers Deployed a suit of e-services targeted to private MDs and clinics: • Managed the systems’ integration • Product support and maintenance • Responsible for technical and business requirements with key-accounts