William Chia

Product Marketing Leader | 2x IPOs Twilio & GitLab | B2B, AI, Dev Tools

Austin, Texas Metropolitan Area

About

NOTE: Out on sabbatical and not responding to LinkedIn messages. Shoot me a text if you have my number or I’ll respond on LinkedIn when I’m back to work. Product-minded storyteller who's been crafting both code and copy since the late 90's. Obsessed with customers, I leverage both qualitative and quantitative research to make data-driven decisions. With the heart of a teacher, I make others around me better. Proven track record of driving go-to-market strategy, sales enablement, content, messaging, and positioning for new technologies in new markets.

Experience

  • Health and well-being at Career Break
    Feb 2026 - Present · 6 mos

  • Marketing Consultant & GTM Advisor at William Chia Consulting
    Jan 2021 - Present · 5 yrs 7 mos

    Leveraging expertise and frameworks built during my tenure at high-growth startups I’ve driven success at every stage (Series A to IPO) and ARR range (> $10M to $300M+). I’ve delivered initiatives ranging from content creation and product launch coordination to coaching and comprehensive GTM design at best-in-class DevTools companies like Twilio and GitLab and AI-native companies like neptune.ai, kilo.ai, and vapi.ai.

  • Host at The AI Kubernetes Show
    Nov 2025 - Present · 9 mos

  • Executive Member at Pavilion
    Mar 2023 - Present · 3 yrs 5 mos

  • VP of Marketing at Buoyant
    Jan 2025 - Dec 2025 · 1 yr