Los Angeles, California, United States
Experienced Ecommerce and Digital Marketing leader with a demonstrated history of work in the fashion and beauty industries. Strong operations professional skilled in Search Marketing , Marketing Management, Integrated Marketing, Advertising, and Retail. Developer-level knowledge of ecommerce and marketing technologies.
Launched CRM and Personalization program which contributed to a 15% increase in channel revenue. Improved email marketing campaign deliverability by 82%. Led data, analytics, and forecasting. Operationalized lifecycle, VIP, and churn prevention programs designed to induce purchase and increase LTV.