William Sohn

U.S. Market Development & Dealer Partnerships | INFITION / EFORCE | Premium Golf & Community Mobility | Lithium-Powered Fleet Platforms

Los Angeles Metropolitan Area

About

Focused on developing INFITION / EFORCE’s U.S. market strategy for premium golf and community mobility. Current responsibilities include dealer network development, U.S. market entry planning, product positioning, partner outreach and commercial strategy for EFORCE’s mobility platform. Key focus areas include: • Dealer outreach and partnership development across North America • Mobility golf cart and community mobility positioning • Lithium-powered vehicle and fleet platform strategy • U.S. go-to-market planning for golf, private community, resort, campus, and commercial mobility channels • Korea–U.S. business coordination • Product, brand, and sales material development • Strategic planning for future connected fleet and mobility platform opportunities EFORCE is positioned as more than a traditional golf cart product. The direction combines vehicle design, lithium battery architecture, and future connected fleet logic to support the next generation of golf and community mobility.

Experience

  • U.S. Market Development & Dealer Partnerships at INFITION / EFORCE
    Oct 2022 - Present · 3 yrs 9 mos

    Focused on developing INFITION / EFORCE’s U.S. market strategy for premium golf and community mobility. Current responsibilities include dealer network development, U.S. market entry planning, product positioning, partner outreach. Key focus areas include: • Dealer outreach and partnership development across US • Premium golf cart and community mobility positioning • Lithium-powered vehicle and fleet platform strategy • U.S. go-to-market planning for golf, private community, resort, campus, and commercial mobility channels • Korea–U.S. business coordination • Product, brand, and sales material development • Strategic planning for future connected fleet and mobility platform opportunities EFORCE is positioned as more than a traditional golf cart product. The direction combines vehicle design, lithium battery architecture, and future connected fleet logic to support the next generation of golf and community mobility.

  • Chief Marketing Officer at ByondR
    Aug 2023 - Dec 2025 · 2 yrs 5 mos

    Byond R is a B2B software solutions startup specializing in XR technology. We provide value by saving time and reducing costs in the design and engineering processes within the manufacturing and other sectors of industries.