William Kennedy

NCCO. CCUE. CUERP. CCUSC.

North Port-Sarasota Area

About

Financial Services Executive with 30 plus years' experience in the banking, credit union and financial industry. Servant-leader that is focused on building strong financial institutional foundations that lead to growth and an increase in member engagement Track record of sustainable growth and building a strong community presence by focusing on effective relationship building and utilizing in-depth industry wisdom Honored with CUNA Professional CFO of the Year, (was a finalist in a previous year) NAFCU Professional CEO of the Year, CU Rock Star, Controllers Council 2025 Controller of the Year, and Maryland CU League Professional of the Year awards. Finalist CUES Exceptional Leader Award. Ten years of Business Adjunct Faculty instruction providing a vehicle to teach and share experiences with future industry professionals Active participation in the golfing community through running charity events, coaching high school golf - recently at TC West HS; and Fellowship of Christian Athletes golf camps. Current Cleveland First Tee Coach; past Traverse City Junior Golf Asso Coach for under six and 7-9 year olds. Awarded 2025 TCJGA volunteer Coach of the Year. Previously taught at First Tee DMV. Certified Coach in Florida. Current Lake County FCA Board of Director; past Northern Michigan FCA Board of Directors. Currently mentoring a Young Professional who is starting a Junior Achievement Program in Sarasota County. In the recent past Earned Bronze Medal award in the Traverse City Junior Achievement Entrepreneurship Competition : Coaching and mentoring a team of nine High School students against 11 other teams in the Competition. Played collegiate golf at the University of Maryland. BIG Brother to my Little Brother Luke BBBS Michigan

Experience

  • Chief Financial Officer at Ice fcu
    Mar 2026 - Present · 4 mos

  • Educational Committee at SCORE Mentors Manasota
    Nov 2025 - Present · 8 mos

  • Controller at 4Front Credit Union
    Nov 2022 - Oct 2025 · 3 yrs

    Controllers Council 2025 Controller of the Year Award. "Clean as a whistle”2025 Fiscal year end CPA Financial Audit. Collaborated with and had a strong relationship with CPA firm that handled the Internal Audit Responsibilities. Bank Acquisition. 990 return. Initiated, orchestrated and collaborated internally with 3 significant “projects” resulting in significant wins. Initiated and lead by directing at least 16 Strategic Partnership Reviews driven by Contract’s and Related Invoices. Involved my entire team (7) and the internal “owners” of other departments in collaborative meetings with the Strategic partner /vendors representatives. The focus was accuracy,contract compliance, alignment of services, SLA performance/ data analytics, and ensuring a two way ownership of the relationship. Identified hundreds of thousands of $ in payments that should never have been made, often for services not used or severely underutilized, and even duplicate payments for the same service. Over one hundred thousand $ was paid in Personal Property Tax payments that never should have been paid. Significant refunds/ credits for future usage received, or resulted in cancelation of the specific item, created awareness of contracted/ invoiced performance and created an ownership culture. Initiated a deep dive into a Mortgage Servicing Rights sale proposal resulting in the discovery of the rights being undervalued by $130,000 AND over $110,000 in income that was never received. AP conversion to AVID X creating an easier system of invoice ownership and accountability while saving time and $. Deep dive into GL reconciliations. Broke down silos, increasing collaboration and upstream ownership of the “input” transactions. Partially accomplished by initiating a shadowing program. Huge win in the ITM/ATM, Provisional credit and Debit/Credit Card areas. Supplemental result, implemented C3 a cash ordering system. Reduced the storage of cash of $1.6 m

  • Chief Financial Officer at Securityplus Federal Credit Union
    2019 - 2022 · 3 yrs

    2020 Credit Union National Association (CUNA) Professional of the Year: Finance Council. 2022 Finalist CUES Exceptional Leader. Created a nationally top ranked ( Top 2 % in the Country) Risked Based ALM platform more than double the industry average Personally, created and managed an Investment and Loan sale program that brought $1.2 million in pure bottom-line profit. Initiated and implemented a US Gov't loan program and Investment program resulting in 2021 as the highest net income year in the history of Securityplus while drastically reducing overall risk as Peer volatility is more than 4 X risk sensitive. Recruited, negotiated and helped orchestrate a merger bringing about $6 million in assets and $1.7 million in net CAPITAL to Securityplus Initiated , partnered with Brean and helped orchestrate the Secondary Capital Application approved by Treasury for $4.6 million Initiated and kickstarted the application for the stimulus funds through the ERC tax credit Mentored SEVEN CU individuals in 2021 including 4 GWU students starting a CU; two AACUC rising stars and a seasoned vet seeking guidance and insights Initiated a partnership with Loyola College MBA Program to mentor and oversee a project based internship Key team member in Strategic Planning and resulting plans, and then forecasting and creating the future budget.

  • Executive Director at Mid-Atlantic Credit Union Finance and Accounting Forum
    Jan 2013 - Feb 2019 · 6 yrs 2 mos

    Created and directed this Educational and Networking Forum with Partner Steve Arbaugh, CFO SECU of Maryland and hosted at the MD l DC Credit Union Association. Nationally recognized industry professionals from across the country are willing to share industry best practices with the top Finance and Accounting Professionals and CEO's in the Mid-Atlantic Region. Because of the value provided, over 100 credit unions in the Mid Atlantic Region and over 300 professionals have attended at least twice.