London, England, United Kingdom
I help marketing and product teams make better decisions through data, from designing A/B tests to building dashboards that uncover user behaviour insights and growth opportunities. I specialise and consult in funnel optimisation, experimentation, and defining KPIs that drive decision making. I relish turning ambiguous data questions into structured analyses that directly influence strategy and drive measurable outcomes. I've analysed digital products for Samsung, Volkswagen, Hyundai, and Kia - running experiments, building analytics infrastructure, and delivering insights that impacted key metrics for millions of users. Technical Skills: > Core: A/B testing, SQL, product metrics, funnel analysis, cohort analysis > Tools: Google Analytics 4, Adobe Analytics, Big Query, Looker, Tableau > Focus: User behavior analysis, experimentation frameworks, self-serve dashboards Passionate about the intersection of product analytics and AI for personalisation and predictive insights.
• Supporting small to medium-sized businesses in interpreting and leveraging their data effectively. • Developing AI agents to automate business reporting, enhancing operational efficiency. • Establishing robust data pipeline workflows to streamline data management processes.