Willem van 't Noordende

Commercial & Alliances Leader | Scaling Growth Through People, Partners and Performance | SaaS & AI-Driven HR Tech | Runner

Amsterdam Area

About

Senior all-round commercial leader with 20+ years of international leadership experience across high-growth scale-ups and global market leaders. I specialize in building and scaling organizations, shaping partner-led growth strategies, and leading high-performing, diverse commercial teams across EMEA and beyond. I'm a builder who enjoys faced-paced international organizations. My key skill is supercharging growth of a company with a thriving partner ecosystem, by building a diverse team of high energy professionals as well as rolling up my sleeves. Passionate about methodological performance improvement and growth in all areas, whether it's helping my team grow, running a marathon or improving my lap time while racing my motorcycle. My values: Integrity and Trust, Craftsmanship and Relentless Curiosity, Customer Love and Pragmatism, Anti-Fragility and Teamwork.

Experience

  • Cornerstone OnDemand (11 yrs 10 mos)
    • Regional Vice President - EMEA Partnerships and Channels
      Apr 2024 - Present · 2 yrs 3 mos

      Head of EMEA channel sales, alliances and partnerships. Responsible for end-to-end management of all partnerships, including recruitment, performance management and optimization. Covering all partner types including GSIs, MSPs, VARs, brokers, ISVs, referral partners, boutique consulting firms, analysts/influencers, etc.

    • Alliances Director Nordics & Benelux
      Jul 2020 - Apr 2024 · 3 yrs 10 mos

      Managing and growing the Cornerstone partner ecosystem for Nordics and Benelux. • Surpassed partner-sourced revenue targets with an average attainment of 143% (2020-2024). • Managing all regional partners including GSIs, MSPs, VARs, brokers, ISVs, referral partners, boutique consulting firms, analysts/influencers, etc. • Worked closely with Direct Sales, Product, Marketing, Sales Engineering, Customer Success, Sales Ops, etc. to align channel initiatives with company priorities.

    • Services Architect
      Jan 2018 - Jun 2020 · 2 yrs 6 mos

      Supporting building up a delivery partner ecosystem, supporting our sales team in closing over 1,000 transactions through advising customers on deployment strategy, supporting partners in generating revenue around Cornerstone products.

  • Instructor at BMW Motorrad Motorsport - The Race Academy
    Feb 2009 - Mar 2019 · 10 yrs 2 mos

    Motorcycle race instructor at The Race Academy. The Race Academy has an intelligent approach to teaching motorcycle racing and has a remarkably sophisticated structured learning program. I teach on the track but also contribute to theory and curriculum development. The efforts of The Race Academy have been rewarded by it becoming the BMW superbike school, bundling its unique approach with BMW's latest superbike technology.

  • Sales Manager / Delivery Manager at HR4 Solutions Nederland (now Accountor HR Services)
    Jan 2012 - Jul 2014 · 2 yrs 7 mos

    HR4 Solutions (acquired by Accountor) supports companies in bridging the gap between business and HRM to assure that HRM delivers a valid contribution to business improvement. Through our consultancy and implementation services we increase the Performance, Engagement and Agility of our customers business. We have a proven track record of implementing changes using an innovative methodology and tools for Value Based Recruitment & Onboarding, Continuous Performance Management, Business Results Driven Rewarding and Differentiated Leadership & Talent Development making these HR processes simple and successful. HR4 Solutions Netherlands is located in Hoofddorp and is part of the HR4 Group, in the Finnish market, leader in the field of HR Consultancy.

  • IT Strategy Consultant at Morgan Clark & Co (acquired by Mobiquity)
    Mar 2011 - Dec 2011 · 10 mos

    Morgan Clark & Company is a European consulting firm that offers Information Technology management expertise to major industries and governments in Europe. We offer our result-based services on high-impact issues in the strategic IT areas such as Strategy Development, Priority Setting and Portfolio Development, Governance and Organisational Development, Cost Management, Program Management including Distressed Programs and Operational Performance Improvement. Key assignments at ASML, Endemol.

  • Managing Consultant and Co-founder at Scientafix
    Mar 2004 - Feb 2011 · 7 yrs

    * Managed accounts such as Shell, Nokia, etc. and executed large upsells * Delivered expert services in learning solutions, performance and talent management systems, * Delivered 25+ projects successfully on time, on budget in 20+ countries, * Co-founded consulting company employing 10 consultants, acquiring customers like Shell, Nokia, Lloyds TSB, Alcatel, British Telecom, B&Q, Petronas, etc.,