Willem van Rossem

Head of International Business Development Asia and America - GA Education

Greater Barcelona Metropolitan Area

About

Hospitality executive with international experience in operations management, quality assurance, training, consulting in hotels & resorts worldwide, as well as academia in top hospitality and business schools. Multi-lingual and focused on service performance, guest loyalty and and academic excellence. Specialties: • highly guest-focused & service-oriented • quality assurance and guest satisfaction management • creating and implementing of standard operational procedures and training manuals • creating and upholding culture of performance excellence • inspiring students to be the best version of themselves

Experience

  • Head of International Business Development at GA Education
    Sep 2025 - Present · 10 mos

    Design and implement recruitment strategies in international markets, focused on the Americas and Asia. Strengthen partnerships with international academic institutions. Identify and formalize relationships with international companies.

  • Ferrières Hospitality & Luxury Management School (4 yrs 2 mos)
    • Manager Barcelona Campus & International Partnerships
      Jun 2023 - Sep 2025 · 2 yrs 4 mos

    • Ferrieres Barcelona Campus Manager
      Sep 2022 - Jul 2023 · 11 mos

    • Master Program Lead
      Aug 2021 - Sep 2022 · 1 yr 2 mos

  • Associate Professor in Master in Hospitality Management at ESEI International Business School
    Mar 2014 - Dec 2022 · 8 yrs 10 mos

    Graduate courses: Customer Service, Quality Management and Operations Management.

  • Associate Professor Undergraduate and Graduate Hospitality Management Programs at Ostelea
    Aug 2018 - Sep 2022 · 4 yrs 2 mos

    Undergraduate course: Theme Park Design and Operations Management Graduate course: Hotel Operations and Quality Assurance

  • Associate Professor - Master in Tourism and Hospitality Management at GBSB Global Business School
    Jan 2013 - Sep 2022 · 9 yrs 9 mos

    Undergraduate courses: Customer Relationship Management, Personal & Professional Development, Spa & Wellness Management. Graduate courses: Tourism Facility Management, Consumer Behaviour.