Breda, North Brabant, Netherlands
I’m a sales and business development director with a focus on complex, multidisciplinary projects in the FMCG industry. I’ve worked on a wide range of projects, from new product introductions and product development to supplier selection, pricing negotiations, and managing key corporate accounts. With a hands-on mindset and a creative approach, I aim to deliver more than expected and help my customers grow. Over the past 20 years, I’ve contributed to strong growth for both new and existing clients. Together with customers and suppliers, I’ve introduced new technologies and products to the EU & US market via Kompak. My strength lies in combining technical insight with commercial drive. With a background in marketing and communication, and 20 years of experience in the packaging industry, I understand what both customers and suppliers need. People often describe me as creative, hands-on, entrepreneurial, intuitive, and strong in conceptual thinking.
• Sales Leadership & Portfolio Diversification: Responsible for driving commercial growth with a strong focus on expanding and diversifying the customer portfolio across multiple market segments. • Strategic Growth Focus: Steered efforts toward profitable business by targeting margin improvement and long-term customer value, aligned with evolving market dynamics. • Private Label & New Market Development: Actively developed new private label opportunities and unlocked untapped markets through tailored applications and proactive innovation. • Innovation Commercialization: Co-developed and launched new product applications in close collaboration with customers, creating new revenue streams through shared market activation. • Dpak Introduction & Positioning: Led the strategic launch of Dpak, positioning it as the go-to solution for refills and RTUs in home and personal care. • Partnership Management with Elopak: Built and expanded a strategic partnership with Elopak to accelerate Dpak's market adoption, aligning commercial strategy with innovation and sustainability goals.
• Lead & Manage Teams: Oversee sales managers, marketing, and indirectly the customer service team • Key Account & Regional Responsibility: Directly manage major AFA customers with the KAM team (customer service, QA, supply chain) and oversee a diverse portfolio of multinationals, local brands, and distributors. • Business Growth & Development: Drive sales of existing technologies and lead the development and launch of new innovations, including the successful introduction of Flairosol as an aerosol alternative in Europe and Africa. • Distribution & Market Expansion: Expand and strengthen the distribution network across EMEA and grow the business in a competitive, mature market. • Strategic Marketing Support: Collaborate with marketing on strategy, digital platforms, SEO/SEA, and social media — increasing lead generation and brand visibility. • Contract & Revenue Security: Proactively secured long-term revenue (2020–2025) by renegotiating and renewing contracts ahead of expiry.
• Lead Commercial & Project Teams: Managed teams of project managers, account managers, and coordinators, with final responsibility for Kompak’s turnover, gross margin, and procurement operations. • Key Account Leadership: Led the account for Kompak’s largest customer, representing 60% of company turnover, and managed global FMCG partnerships in home and personal care. • Major Strategic Win: Secured and delivered a high-impact innovation project (€3M investment, €9M annual turnover), developing both processing and filling technology for a new product — typically handled in-house by the customer — awarded to Kompak based on our solution. • Innovation & Packaging Development: Introduced new packaging technologies for leading European FMCG companies, translating customer needs into scalable, innovative production solutions. • Contract & Supplier Negotiation: Negotiated multi-year contracts with key accounts, managed supplier selection and strategic sourcing across packaging formats (flexible, rigid, carton). • Cross-Functional & International Collaboration: Operated in multi-disciplinary, international teams involving engineering, development, marketing, and operations to deliver packaging innovations and drive business growth.