Vilanova i la Geltrú, Catalonia, Spain
I am a professional with extensive experience in procurement management, retail concept development, and the implementation of customer-centric business models. Throughout my career, I have led initiatives focused on optimizing processes, identifying business opportunities, and creating innovative commercial strategies, always with a strong focus on customer needs and experience. Committed to innovation, teamwork, and continuous improvement, I aim to create impact through efficient, sustainable commercial solutions aligned with market trends.
Responsible for development and purchasing in Spain and Portugal for home deco families; lighting, textiles, tableware, framing, mirrors, rugs, complement products. Managing a team of 3 buyers and 2 assistants.
• Establishment of the economic policies of the suitable range for the Family of Decoration and Tableware in 41 CONFORAMA stores Spain and Portugal •Implemented sales and marketing plans and strategies of the products. •Planogram and Implantation (Introduction) in stores. Positioning product and branding. •Marketing strategies and product development through market research •Project management of the product lifecycle throughout implementation. •Product management: making decisions about price, design, marketing, innovation, etc. •Manage in-life product performance: KPI's's management, margins, prices, sales. •Competitor Analysis •Forecasts and sales for the family of Decoration and Tableware •Stock and Optimization in the stores. •Choice of the Spanish, Europeans and Asiatic suppliers. •Supplier agreements and negotiations
Product manager for de decoration department. Definition and implementation of the section strategy, product range and optimal assortment. Negotiation for the best purchase conditions and integral management of the profit and loss account: Budgets, sales, margin, purchasing, commercial strategy, price strategy and promotions.
Product manager Jr. for de decoration department. Definition and implementation of the section strategy, product range and optimal assortment. Negotiation for the best purchase conditions and integral management of the profit and loss account: Budgets, sales, margin, purchasing, commercial strategy, price strategy and promotions.
Responsibilities: • Responsible for the integral P&L and KPI´s • To generate revenue for the company true the distribution channel of both own stores and franchised stores, using the available resources the best way possible. • To offer our customers the best possible shop experience, using visual merchandising and highly trained and motivated staff. • Leading a sales team of 10 people • Taking charge of the KAM of the company such as Fc Barcelona, Le Meridien Hotels, Barceló Hotels y Metropolitan Health Clubs
Responsibilities: • Design, develop and implement the strategic and expansion plan of the company • Responsible for the yearly budget for marketing and publicity
Responsibilities: • Optimize the buying process • Assure quality standards and delivery times are met • Optimize stock rotation • Daily contact with suppliers, ordering and negotiating.