Brussels Metropolitan Area
With over 20 years of high-level experience in the FMCG industry, I’ve built a strong 360° track record across Sales, Marketing, Trade Marketing, Category Management and broader commercial leadership. Throughout my career at leading companies such as Anheuser-Busch InBev, Henkel, and Mars, I’ve led multifunctional teams, shaped go-to-market strategies, and driven both local and international growth. Today, I bring together two decades of senior FMCG experience to help ambitious companies boost both their top and bottom line. I do this by translating strategic insights into commercial results—with a relentless focus on execution, impact, and P&L performance.
Helping companies to prepare for the future
Passionate educator in Global Marketing, teaching international students within the BANABA International Management program at UCLL. Committed to equipping students with a global perspective and practical skills in marketing strategy, enabling them to thrive in today’s dynamic, interconnected business landscape.
Responsible for the Belgian On Trade Wholesale team, covering over 300 wholesalers across Belgium. This entails HoReCa, Events, Buying Groups and specialized Drinkshops. Launch of tarification 2024- 2026.
Development of global market strategies, product plans, international media and advertising strategies for Henkel Bodycare portfolio. (Brands such as: Fa, Le Chat, Neutromed, La Toja,..) Responsibility for leading a team of 2 International Brand Managers, 2 Brand Assistants and 2 interns. Reporting to Vice President Body Care.
Responsibility to develop product innovations for Fa Washing, manage product launches and re-launches from the creative brief to the final execution across countries (global). Reporting to International Senior Brand Manager Body Care
Brand Responsibility on portfolio Body & Oral Care (main brands: Fa, Theramed & Le Chat). Responsibility over 2 Brand Managers and 1 Assistant. Reporting to Marketing Manager Benelux