Phnom Penh, Cambodia
Commercial leader with 16+ years’ experience across Asia and Europe, driving growth, portfolio strategy and commercial execution. Brings P&L accountability, with a focus on improving mix, margin and execution through portfolio resets, disciplined investment and strong commercial alignment. Track record of delivering measurable growth outcomes, strengthening commercial performance and building scalable growth platforms while driving change at scale through strong execution.
Shapes integrated marketing with P&L accountability, resetting portfolio focus, strengthening commercial alignment and raising execution quality
Led global brand strategy and market alignment for the Tiger brand, shaping a clear and scalable growth agenda across markets
Drove commercial execution and international expansion for the Tiger brand, translating global priorities into market-level growth
Reshaped portfolio strategy across key brands (Amstel Desperados, Sol, Red Stripe), strengthening pricing discipline, mix and activation across channels
Product Manager, Commercial Trainee