Will Cannon

Retired

Greater Milwaukee

About

With over 10 years of experience in the chemical products manufacturing industry, I am a technical sales specialist who excels at developing and managing key relationships with customers, distributors, and partners. I have certificates in Product Management and Distribution Channel Management from the University of Wisconsin at Madison School of Business Center for Professional & Executive Development, and a proven track record of delivering product training, technical support, and market analysis. In my most recent role as Sr. Technical Inside Sales Representative at Glue Dots International, I was responsible for the initial interaction and technical support for prospects and customers within the GDI Bulk Adhesives Division. I successfully generated a new account with annualized sales projected in excess of $500K, created training collateral and provided presentations to internal and external stakeholders, and supported the sales growth of both water-based and hot melt adhesive products. I am passionate about providing innovative, creative and effective adhesive solutions that meet the needs and expectations of my clients and enhance the reputation and performance of my company.

Experience

  • Inside Sales Representative at Volatile Free, Inc. (VFI)
    Jun 2024 - Jun 2026 · 2 yrs 1 mo

  • Glue Dots International (9 yrs 7 mos)
    • Sr. Technical Inside Sales Representative
      Feb 2021 - Jun 2022 · 1 yr 5 mos

      Responsible for initial interaction for technical support and initial interaction with prospects and customers within the Adhesives Division, which represents bulk adhesive sales opportunities (both water-based and hot melt products) for GDI Adhesives. Accomplishments include: - Developed a website lead and turned them into a new account (RFID Tag and Label Account) with annualized sales projected in excess of $500K. - Created training collateral and gave presentations to internal customers as well as outside sales and distribution channels on GDI Bulk and Glue Dots Adhesive Products (in-person and via video) during pandemic.

    • Industrial National Account Manager
      Dec 2012 - Feb 2021 · 8 yrs 3 mos

      Responsible for growing and managing sales through assigned U.S. distributors and direct accounts in territory. ·        Achieved sales growth by 23% within accounts by introducing new applications and opportunities for customers during fiscal 2020 (during COVID-19 pandemic). ·        Prior to pandemic, participated and worked the booth at product trade shows for com-any and on behalf of channel partners.

  • Wisconsin Territory Sales Manager at Chicago Glue & Machine
    Aug 2010 - Dec 2012 · 2 yrs 5 mos

    A distributor of adhesives and equipment for the packaging, product assembly, and graphic arts markets, and a producer of glue sticks and adhesive dots.                          ·        Primary responsibility for the growth, development, and management of the Wisconsin (portion of Northern IL & Eastern MN territory). ·        Recognized by customers for providing product assistance and conducting preventive maintenance audits resulting in a substantial reduction in scrap and downtime measurements. ·        Considered a “go-to” person internally for product suggestions against competitive products for fellow salespersons.

  • Business Development Specialist at Prime Industries, Inc.
    Jul 2009 - Mar 2010 · 9 mos

    Developing adhesive sales opportunities, within the packaging and product assembly markets, for Prime Industries, a Denver-based distributor of industrial adhesives, caulks and sealants.

  • Bostik (10 yrs 2 mos)
    • Business Development Manager
      Jan 2009 - Feb 2009 · 2 mos

      A multi-billion dollar global adhesives manufacturer supporting industrial, construction, consumer, hygiene, transportation, flexible and goods markets; an operating unit of Arkema.        Primary responsibility for supporting the Performance Adhesives Division’s distribution partners and direct sales managers in technical sales, product and market presentations, application support, customer needs analysis and qualification testing; additional responsibility for the evaluation of niche market and product development opportunities in the Packaging and Product Assembly markets.

    • Distribution / Channel Sales Manager
      Jan 2007 - Dec 2008 · 2 yrs

      Managed $12MM business unit, through 30 distribution partners and one direct associate in the U.S. and Canada. Responsible for sales development, operational management, training of channel partners, establishment of pricing guidelines, and development of business plan for continued growth. ·        Achieved 15% revenue growth, and increased profitability, as a result of changing product mix. ·        Hired and mentored direct associate who helped grow business by $400K in 10-month period. ·        Created new Core Pricing and Product Line catalog, established new policies, terms and conditions, which significantly reduced slow/excess inventories and fixed price discrepancies. ·        Educated and directed distribution partners during industry raw material shortages, providing product suggestions that averted lost business and improved core product alignment strategies.

    • Territory Sales Manager/Technical Support
      Jan 2005 - Jan 2007 · 2 yrs 1 mo

      Responsible for growth and development of key distribution accounts, providing technical support, product and market presentations to six sales managers and respective distribution partners. Additional responsibility included product line management for hot melt and liquid adhesives within the Construction and Distribution Division. ·        Achieved territory growth of 11% by gaining market share with multi-channel distributors.  ·        Instrumental in securing business with three new distributors, resulting in additional $2M in revenues. ·        Provided technical & marketing support, leading to all territory managers receiving sales awards in ’06. ·        Redefined product line offerings, improving alignment with our sister division and manufacturing, resulting in a 50% reduction of lead times, and eliminating product line redundancy. ·        Improved profitability by 12% through refinement of product technology portfolio. ·        Accepted responsibility of liaison role between sales and marketing management, utilizing competitive knowledge of industry to create additional selling opportunities for sales managers and distributors.