Will Ash

Senior Sales & Commercial Leader | Building Teams, Driving Growth | Culture, Strategy & Results

United States

About

I build high-performance teams and cultures that drive results. In 25+ years across semiconductors, enterprise IT, cybersecurity, and executive consulting, I've taken on new responsibility — new industries, new segments, new challenges — with a proven record of success across each. My career in sales leadership began with co-founding a semiconductor sales company from the ground up, building it to $25M in revenue, before growing a $500M global semiconductor business at Micron. From there, 18 years at Cisco leading businesses from a $400M enterprise IT organization to an $850M public sector cybersecurity business, and most recently Oratium — where working alongside Fortune 100 executives across tech, healthcare, industrial, and financial services has sharpened how I think about strategy, communication, and what separates good leaders from great ones. What I bring to any organization: a track record of building championship cultures, translating strategy into execution, and developing teams that win — with high EQ, integrity, and a growth mindset that lifts those around me. Beyond the office, I'm an active adjunct instructor at the University of Mississippi's School of Business — work I find as energizing as any boardroom. I serve on several boards focused on community and giving back. At the core of everything I do — professionally and personally — is a genuine care for people, a deep commitment to integrity, and a belief that trust is the foundation of any team worth being a part of.

Experience

  • Oratium (Full-time · 1 yr 8 mos)
    • President and Chief Commercial Officer
      Dec 2025 - Present · 7 mos

      Lead Oratium’s commercial strategy and work closely with the CEO and executive team to shape company priorities, performance, and long-term growth. My role centers on integrating our commercial engine with operational excellence—ensuring that sales, marketing, customer success, and delivery teams align around a shared strategy that drives results for our clients. I guide cross-functional execution, support strategic planning and organizational development, and help translate our vision into clear priorities that scale Oratium’s impact in the market. In addition to my leadership responsibilities, I remain actively involved with clients through teaching, consulting, and advisory engagements rooted in neuroscience and communication science.

    • Chief Revenue Officer (CRO)
      Nov 2024 - Dec 2025 · 1 yr 2 mos

      Lead growth strategy, overseeing all aspects of revenue generation and commercial development. Responsibilities span revenue strategy, sales leadership and enablement, marketing alignment, customer success and retention, financial forecasting, revenue operations, cross-functional collaboration, and offer innovation. In parallel, deliver industry expertise through teaching, consulting, and coaching engagements. Partner with clients to strengthen communication effectiveness for sales teams, executives, and non-profits. Apply research-based methodologies grounded in neuroscience, cognitive psychology, and communication science to help organizations design and deliver messages that drive measurable impact. Unite commercial strategy and communication science to accelerate organizational growth and client impact.

  • Adjunct Instructor in Professional Sales, Analytics, and Marketing at University of Mississippi
    Aug 2022 - Present · 3 yrs 11 mos

    As an adjunct instructor, teach a 300-level course in professional selling as a key marketing activity. The course emphasizes the practical application of selling theories, including effective selling methods aligned with modern marketing concepts. Through active learning techniques such as in-class presentations and role-playing exercises, students develop real-world sales skills that enhance their professional growth in today’s dynamic business environment.

  • Cisco Systems (Full-time · 17 yrs 7 mos)
    • Sr. Director, Cybersecurity Sales, U.S. Public Sector
      Jan 2016 - Nov 2024 · 8 yrs 11 mos

      Accountable executive leader of $850M+ U.S. Public Sector cybersecurity business offering zero trust, cloud, XDR, SASE, network, identity & access management, email, and platform security solutions to the market. Third-level leader of 125-member team of cybersecurity sales directors, managers, account executives, and system engineers focused on helping U.S. governments and schools defend against cybersecurity threats. Led the team to generate $400M in incremental revenue and 10% CAGR through a championship culture, strategic focus, & execution, serving one of the largest & most stringent security markets in the world. Key leadership roles on Americas Security Senior Leadership and U.S.P.S. Architecture Leadership Teams. Extensive speaking at industry events, universities, & through media, serving in numerous advisory roles.

    • Regional Sales Director
      Jul 2009 - Jan 2016 · 6 yrs 7 mos

      Led $400M+ global IT hardware, software, and services business for Mid Atlantic Enterprise customers. Second-level leader of 100+ member cross-functional field sales organization. Produced $250M in incremental revenue and achieved 18% CAGR over time in role. Customer verticals spanned financial services, utilities, retail, hospitality, and professional services across a 4-state territory encompassing Maryland, Virginia, Washington D.C., and western Pennsylvania. Co-led significant profit margin improvement initiative for Cisco Americas.

    • Senior Advisor and Business Development Manager
      May 2007 - Jul 2009 · 2 yrs 3 mos

      Spearheaded enterprise IT sales transformation strategy and sales management activities focused on customer executive relationships and customer business outcomes. Served as a founding member of U.S. Enterprise Business Transformation Team (“BTx”). Built and executed ground-up line-of-business demand generation strategy for manufacturing, retail, financial services, state/local government, and education verticals.

  • Regional Sales Manager, Client Executive at Micron Technology
    Feb 2002 - May 2007 · 5 yrs 4 mos

    Managed global Motorola customer relationship, 50-member global matrix organization, and semiconductor business with annual revenue of more than $500M. Sold memory and CMOS image sensor semiconductor devices into Motorola’s mobile phone, cellular infrastructure, consumer set-top box, military / first responder comms, & telematics (OnStar) divisions. Delivered $490M incremental revenue / 118% CAGR / rise to Micron’s 2nd largest customer over time in role.

  • Co-founder, VP/GM, Technology Entrepreneur at Midlantech Semiconductor
    Jun 1999 - Feb 2002 · 2 yrs 9 mos

    Co-founded semiconductor manufacturers’ representative. Steered the company to generate $30M+ in manufacturers’ revenue during first full year in business. Handled P&L, business planning, operations, and sales management.