London, England, United Kingdom
Lead the creative function within the business, putting in place workflow systems and structure. Put in place and developed brand guidelines which are used across all business functions. Developed and implemented social media strategy which had a focus on developing content alongside our key partners and brands. This had a huge impact on our social growth with Instagram growing for 9k to 50K followers and YouTube growing from 800 subscribers to 9K subscribers.
Lead the re-brand of Kitbag.com. This included an extensive brand review, market research and audience segmentation. I implemented the brand and social media strategies and oversaw social growth. Instagram was a key focus and this grew from 1K – 150K followers. I created and implemented ‘Football is Life:2018' campaign which increased sales demand by 51% (compared to previous tournament year) and saw a surge in site traffic by 23% YOY. Content was at the heart of everything we did.
Key part of the team that launched the marketing activity for boohooMAN. Responsibilities: • Managed content briefs for UK and International markets. • Generated ideas for Stylefix (Company magazine) content across all territories. • Identified content creation opportunities for emails, Stylefix articles and trends selection. • Maintained an awareness of trends and competitors in UK and International markets. • Produced weekly reports on competitor activity. • Ensured team planner was up to date and all content reflected trend and product launches. • Monitored external trends featured by competitors, magazines and blogs ensuring we were reactive and topical. • Worked closely with the Social Media team to ensure all campaigns were promoted across social media at the right times and in an engaging way.