Will Reeder

International Sales Manager

Germany

About

I’ve been Interfloor Group’s International Sales Manager for over ten years, leading sales and commercial strategy for our market-leading brands across the Far East, Central Asia, Australasia, and Central & Eastern Europe. Over that time, I’ve focused on building profitable growth, developing long-term key accounts, and negotiating contracts in highly competitive and diverse markets. My academic background includes a BA in History, a Diploma in Jazz Music Theory & Performance, and a Goethe-Zertifikat A1 in German. Alongside this, I’ve spent much of my career living and travelling overseas, working closely with partners and customers from different cultures and business environments. I also played a hands-on role in helping to establish quality and operational standards for a start-up venture in China, supporting its early strategic direction and partnerships. I’m motivated by building strong international relationships and delivering sustainable growth, and I’m keen to continue driving global sales for Interfloor Group’s flooring solutions.

Experience

  • International Sales Manager at Estillon ondervloeren
    Jan 2026 - Present · 7 mos

    Responsible for sales and commercial decisions of market leading branded products in Central & Eastern Europe relating to commercial contracts using underlay and flooring accessories

  • International Sales Manager at Estillon GmbH
    Apr 2025 - Present · 1 yr 4 mos

  • Interfloor (14 yrs 7 mos)
    • International Sales Manager
      Jan 2013 - Present · 13 yrs 7 mos

      Responsible for sales and commercial decisions of market leading branded products in the Far East, central Asia, Australasia, Central & Eastern Europe relating to commercial contracts using underlay and flooring accessories

    • International Business Executive
      Jan 2012 - Dec 2012 · 1 yr

      Posted to China to establish Quality and Operational Standards in a start up venture (Polyurethane underlay manufacture) with Interfloor’s Chinese partner.