United Kingdom
I’m an experienced Product leader with a strong track record in strategy, leadership, communication, and delivery. Over the years, I’ve built and led high-performing teams, providing coaching and development to help individuals and teams thrive. For the past decade, I’ve worked across leading products in OTT sports broadcasting (DAZN, FIFA+) and performance analysis (Hudl), giving me a broad and practical understanding of the sports media and performance landscape. Earlier in my career, I focused on the entertainment industry, gaining valuable experience with the BBC, Disney, Paramount, and Warner Bros — developing a deep understanding of large-scale media campaigns and diverse audience needs. A standout moment in my career was launching DAZN. Having been involved from day one I helped represent product in a small core leadership team, and then contributed as the team grew and we turned an ambitious vision into a reality. We launched in multiple countries, on a full range of connected devices, and scaled the platform and business to reach millions. At DAZN, FIFA, and Hudl, I’ve worked extensively with video and data libraries, operational workflows, tooling, and platforms — always with a focus on delivering real value to users and the business.
Leading the product function at FIFA+, driving the vision and execution for FIFA+, the organisation’s global digital streaming platform. I’m responsible for shaping the product strategy, defining clear strategic pillars, and ensuring progress is measured through robust success metrics tied to growth, engagement, and technical performance. As part of the FIFA+ leadership team, I collaborate closely with stakeholders across content, commercial, and technology functions to align product direction with FIFA’s broader strategic ambitions. I also oversee our product and technical delivery partners, ensuring we deliver high-quality, scalable solutions that meet the needs of football fans around the world.
Rolling contract with FIFA working on the FIFA+ OTT platform: - Leading strategic evaluation and enhancement of FIFA+ broadcast and editorial operations systems. - Rebuilt the editorial CMS, improving content workflows and long-term scalability. - Collaborating cross-functionally with tech, editorial, and ops teams to ensure tools align with business goals and global operational needs. - Providing recommendations to modernise broadcast ops architecture and infrastructure, enabling more agile content delivery and rights governance.
- Oversaw 4 teams managing the Hudl's extensive content library platform as well as Sportscode, Hudl’s market leading performance analysis product; and Instat, Hudl's recent acquisition - Centralised basketball video and data, improved video upload processes, and unified video pipelines. - Installed clear reporting processes and improved stakeholder communication. - Reduced propensity to contact, costs and incident resolution times through strategic investment in technical and operational platforms.
- Managed a team of 11 product managers, focusing on team and performance workflows for professional sports teams including football, rugby, basketball and AFL - Enhanced data decision making, team unity, strategic alignment, and stakeholder communication. - Led integration of two major acquisitions and launched a critical new product. - Enabled 78% increase in ARR
- Hired a team of 12 (Product Managers and Business Analysts) and tasked at improving DAZN’s operational platform. - Replaced legacy tech stack - saving multiple £m p/a in costs - Optimised rights management and scheduling tooling that automated the scheduling workflow, reducing operational incidents by 20% and improved operational efficiency. - Installed agile processes, managed cross-functional teams, and defined product strategy - Promoted data-driven decision making within product team, introduced OKR’s
- Developed a gamification and social strategy, paving the way for DAZN's future sports data features. - Conducted market research, data analysis, and financial modelling to support strategy proposals
- Appointed to direct delivery of NFL’s Game Pass product, managing budgets, suppliers, and a product team. - Established best practices and planned a global OEM strategy to launch NFL Game Pass on range of devices in target markets - Hired Programme Manager and Product Managers before project was halted
- Managed the Livesport product (forerunner to DAZN), shaping the backlog, and overseeing development teams. - Increased total subscribers by 1,150% in 3 years - Worked closely with marketing, support and broadcast tech teams - Handled financial reporting, stakeholder liaison, and expansion planning. - Introduced cutting edge streaming tech that led to first mobile web app for live streaming - Launched streaming on web, mobile and +6 TV’s/connected devices
- Managed digital accounts for MadeByPi clients such as Disney, first direct and the BBC.