Will Ash

Senior Director - Sales Development @ Sirion Labs | Sales Leadership | Educator | Girl Dad | Powerlifter

Sandy, Utah, United States

About

As the Senior Director of Sales Development at Sirion, I lead a team of sales development representatives who generate qualified leads and opportunities for the company's cloud-based contract management solutions. I have over 10 years of experience in sales development, having previously worked as the Global Director and the Director of Sales Development at NICE and NICE CXone, respectively. During my tenure at NICE, I helped launch and scale the sales development function, implemented best practices and processes, and drove significant revenue growth for the company's customer experience solutions. I am passionate about building and coaching high-performing teams, creating and executing effective go-to-market strategies, and delivering value and satisfaction to our customers. I am excited to be part of Sirion's mission to transform the way contracts are managed and executed, and to bring my cold calling, B2B, and GTM expertise to the table.

Experience

  • Sirion (Hybrid)
    • Senior Director: Sales Development
      Oct 2024 - Present · 1 yr 9 mos

      Manage North and South American sales development function and SMB sales through building pipeline and helping potential SMB customers select the best CLM system for their needs.

    • Senior Director of Sales Development
      Nov 2023 - Oct 2024 · 1 yr

  • NICE (7 yrs 6 mos)
    • Global Director of Sales Development
      Jan 2023 - Nov 2023 · 11 mos

    • Director of Sales Development
      Nov 2021 - Jan 2023 · 1 yr 3 mos

    • Sales Development Manager
      Jul 2019 - Nov 2021 · 2 yrs 5 mos

  • Pharmacy Technician at Walmart
    Dec 2014 - Jun 2016 · 1 yr 7 mos

    Taking, inputing, filling, bagging, and selling prescriptions.

  • Math Teacher at Herriman High School
    Aug 2012 - Jun 2016 · 3 yrs 11 mos

    I taught mostly AP calculus and college prep math.

  • Salesman at EcoFirst Pest Control
    May 2008 - Aug 2008 · 4 mos

    Part time door-to-door sales boasted a 95%+ retention rate.