Greater Stockholm Metropolitan Area
Commercially driven with demonstrated experience from product, sales and business management in the telco industry. Skilled in pricing (tiering) strategy, portfolio management, Go-to-market planning, leadership, sales channel steering (partnership) and business development. Master's Degree in business from Lund University.
- Heading Tele2’s SME mobile and fixed portfolio (approx 1,5bn SEK EUSR). - Responsible for determining the strategy for segment SME towards businesses 0-250 employees. - In line with strategy setting pricing strategies, innovative portfolio updates, Go-to-Market activities and campaigns through multiple sales channels. - Focus on sales steering through channels such as Partner sales, eCom, Telemarketing, Customer Operations and own Tele2 Stores. - Managing P&L with clear KPIs such as ASPU, churn, RGU development etc. - Leading budget -and forecasting four times per year. - Heading a team of 5 FTEs
- Business owner for Tele2's mobile services towards the SME segment. Focus on activities to improve new -and cross sales on prospect & customer base. - Launched a new disruptive mobile portfolio with clear customer value which has improved growth on mobile B2B since Q4 2020. - Managing P&L with clear KPIs such as ASPU, order intake and RGU development. - Sales steering included in role with focus on growth within internal channels.
- Responsible for commercial activities to attract new customers. - Ensure competitive offerings throughout the whole portfolio to keep customer base growing with increasing ARPU and profitable business. - Key role in new business initiatives to develop the B2B business.
- Commercial product development regarding F-Secure implementation, Com Hem Cloud launch and relaunch of new support service. - Campaign driven activities to improve the partnership business. - Negotiation with new potential suppliers.
- Leading the retail sales channel fixed B2B - Setting sales targets and strategies for fixed - Focus on sales training