Greater Barcelona Metropolitan Area
With over a decade of experience in commercial leadership, I am passionate about turning challenges into opportunities and empowering teams to drive success. In the dynamic lighting industry, I have led bold strategies that make a difference, always with a strong focus on people and customers. I believe that vision, creativity, and collaboration are the keys to generate sustainable growth. By leading operations in Southern Europe, I have expanded markets, strengthened brands, and reinforced industry positions. My commitment is to continually innovate, transform, and create new opportunities that shape the future of any B2B business
Develop and implement strategic sales plans to achieve revenue targets and expand Carandini market share across national and international territories. Identify and pursue new business opportunities in emerging and established international markets through market research, networking, and prospecting Build and maintain strong relationships with key clients, distributors, and strategic partners across multiple countries and regions Lead negotiations for major international contracts, ensuring favorable terms while maintaining strong client relationships Collaborate with product development, and operations teams to ensure alignment on international market requirements and customer feedback
Zumtobel & Thorn Lighting
Co-founder of eTAIL Agency (Amazon agency) and LEADVALUE (Leads generation + SaaS).
Outdoor Lighting - BtB - Contractors/ Public tenders