Wietse Bloemzaad

Managing Director & Partner, BCG X | AI Transformation, Digital & Data | Scaling AI in Enterprises

Dubai, United Arab Emirates

About

At BCG X, I work with organizations to turn AI into real business impact; moving beyond pilots to scaled, enterprise-wide transformation. I lead AI-driven transformation programs across industries (e.g., real estate, public sector), helping companies embed AI into their core workflows. My focus is on bridging strategy and execution: from defining AI roadmaps, redesigning workflows, building solutions and scaling them across the organization. A key part of my work is enabling organizations to adopt AI at scale, including operating model design, data foundations, and capability building. Alongside transformation work, I bring hands-on experience in building and launching new AI-enabled products and ventures. I also support and invest in early-stage companies, advising founders on applying AI to real-world business problems, go-to-market, and scaling.

Experience

  • Managing Director and Partner at BCG X
    Dec 2022 - Present · 3 yrs 8 mos

    At BCG X, we are 4,000+ of technologists, data scientists, forward deployed engineers, and human-centered designers that help organizations turn AI ambition into reality. Working across the full AI spectrum, from predictive and generative AI to agentic systems that autonomously act across entire workflows, we build the platforms, products, and infrastructure that create lasting impact. Teaming closely with BCG and our clients, we combine deep industry and functional expertise with world-class engineering and entrepreneurial drive. We don't just advise on what's possible; we design, build, and scale it. From embedding AI into the core of an enterprise to standing up entirely new AI-native products and businesses, our end-to-end global team unlocks new possibilities at every stage.

  • BCG Digital Ventures (4 yrs 7 mos)
    • Managing Director and Partner
      Jan 2022 - Dec 2022 · 1 yr

    • Partner & Director Venture Architect
      Jul 2020 - Jan 2022 · 1 yr 7 mos

    • Venture Architect Director
      Jun 2018 - Jul 2020 · 2 yrs 2 mos

      BCG Digital Ventures is a corporate investment and incubation firm. We invent, build and invest in startups with the world’s most influential companies. We share risk and invest alongside our corporate and startup partners via a range of collaborative options. Founded in 2014, we have major Innovation and Investment Centers in Manhattan Beach, Berlin, London, Sydney, San Francisco, New York and Tokyo, as well as BCGDV Hatches in Silicon Valley, Seattle and Mexico City, with more locations opening in the coming quarters. Our Centers and Hatches are home to a diverse range of entrepreneurs, operators and investors who are building businesses, creating and expanding markets and developing new technologies that benefit millions of people across the globe. For further information, please visit www.bcgdv.com

  • Principal at The Boston Consulting Group
    Nov 2015 - Nov 2017 · 2 yrs 1 mo

  • Roland Berger Strategy Consultants ()
    • Principal
      Jan 2015 - Oct 2015 · 10 mos

    • Project Manager
      Mar 2012 - Dec 2014 · 2 yrs 10 mos

  • Senior Associate at Delta Partners
    Apr 2010 - Jan 2012 · 1 yr 10 mos

    Leading advisory and investment firm specialized in the telecom, media and digital (TMD) industry. Assignments in Africa and the Middle East covering commercial turnaround (sales & distribution) and analytical capability building.