Wienke Keil

Communications and Marketing at Schindler Group | Connecting people | Brand ambassador | Conference host

Berlin, Berlin, Germany

About

๐—ฆ๐—ฝ๐—ฒ๐—ฒ๐—ฑ ๐—ถ๐—ป๐˜๐—ฟ๐—ผ: โ€ข Communications, marketing and branding enthusiast, skilled in bringing communities together and enabling internal collaboration โ€ข 13+ years of experience across corporate, start-up, and medium-sized environments in a range of sectors โ€ข Expert in project management, campaign execution, and event organization โ€ข Specialist in internal community management โ€ข Skilled at building professional, authentic connections โ€ข Generalist with a wide range of knowledge and skills across a variety of fields โ€ข Native German speaker, business fluent in English ๐…๐จ๐ซ ๐ญ๐ก๐จ๐ฌ๐ž ๐ฐ๐ข๐ญ๐ก ๐ฆ๐จ๐ซ๐ž ๐ญ๐ข๐ฆ๐ž ๐ญ๐จ ๐ซ๐ž๐š๐: I studied regional science โ€“ at a time when no-one knew what kind of career it could lead to. I focused on society, economics, culture, and history of a specific region. Little did I know that this would lay the foundation for my future career, setting me up for success in interdisciplinary roles, collaborating with a range of stakeholders, from assorted teams around the world, and overcoming all the challenges that may arise. ๐ˆ๐ง ๐ฆ๐ฒ ๐œ๐ฎ๐ซ๐ซ๐ž๐ง๐ญ ๐ซ๐จ๐ฅ๐ž: โ€ข I lead, run, and consistently improve a thriving community of over 350 communications and marketing professionals worldwide. โ€ข I established a #CopyWithPride mentality across our global and local marketing and communications teams, eliminating duplicated work, saving resources, and ensuring seamless workflow, communication and efficiency. โ€ข I work closely with several teams, ranging from Product Management, Sales, and Branding to Legal and Digital Business. I act as the interface to our global communications team and am the go-to contact for all our regional teams. I connect the dots, I help bridge gaps, I facilitate collaboration. โ€ข I thrive in an organized environment and value structured approaches with clear, straightforward communication. โ€ข I love squirrels, plants, and traveling.

Experience

  • Schindler Group (Hybrid)
    • Content Operations & Community Manager
      Jan 2023 - Present ยท 3 yrs 6 mos

      โ€ข Management of the internal global communications & marketing community (350+ members across 20+ countries) and related communication channels โ€ข Organization and hosting of an annual global communications & marketing conference at the HQ โ€ข Promotion of cross-functional collaboration and an efficient flow of content and information between global and local teams โ€ข Support of branding consistency and adherence to corporate guidelines across global teams โ€ข Implementation and process optimization of a strategic communication and content management tool โ€ข Design and optimization of processes and execution support for global marketing campaigns and initiatives

    • Marketing Manager Campaigns & Community
      Apr 2020 - Jan 2023 ยท 2 yrs 10 mos

      Schindler Group https://group.schindler.com

    • Marketing & Team Assistant
      Oct 2018 - Mar 2020 ยท 1 yr 6 mos

      Schindler Ahead https://group.schindler.com/en/company/innovations/digital-services.html

  • GO! Express & Logistics (Metropolregion Berlin/Brandenburg ยท On-site)
    • Marketing Manager
      Mar 2016 - Sep 2018 ยท 2 yrs 7 mos

      โ€ข Development, implementation, and measurement of integrated marketing campaigns โ€ข CMS management and monitoring of campaign performance using Google Analytics โ€ข Strengthening and maintaining corporate branding across all touchpoints, including vehicles, office spaces, uniforms, and marketing materials โ€ข Creation and management of editorial content for offline marketing materials and online platforms โ€ข Planning and controlling of marketing budget โ€ข Coordination PR activities, marketing collaborations, and sponsorship partnerships โ€ข Collaboration with project managers, senior management, and external agencies โ€ข Planning and execution of events and trade shows โ€ข Mentoring and guiding an apprentice

    • Executive Assistant - Focus on marketing
      Jul 2013 - Feb 2016 ยท 2 yrs 8 mos

      โ€ข Support of the Head of Marketing in planning and executing strategic projects, campaigns, and promotional activities โ€ข Management of all administrative tasks for the Management Board, including calendar coordination and daily operational support โ€ข Organization and coordination of events โ€ข Contribution to internal communication efforts as part of the editorial team, creating newsletters and employee magazines โ€ข Handling correspondence and maintaining relationships with customers, suppliers, and business partners โ€ข Management of all insurance processes including claims management โ€ข Fleet operations across locations, including vehicle allocation, statistics, and claims management โ€ข Office management โ€ข Contract management

    • Team Assistant - Financial Accounting Department
      Nov 2011 - Jun 2013 ยท 1 yr 8 mos

      โ€ข General administrative tasks โ€ข Master data maintenance โ€ข Customer service โ€ข Support fleet management โ€ข Preliminary accounting

  • Intern - Customer Service and Administration at WIS Stadtrundfahrten GbR
    Feb 2010 - Apr 2010 ยท 3 mos

    โ€ข Organization and services for tourists visiting Berlin (private, corporate, and business clients) โ€ข Customer care and support for city tours in Berlin (in German and English)

  • Intern - CRM and Online Marketing at MyParfum
    Mar 2009 - Jun 2009 ยท 4 mos

    โ€ข Support of marketing campaign conceptions and implementations โ€ข Support of the content creation team โ€ข Support of CRM development โ€ข Support of customer service and business partner relations