Walnut Creek, California, United States
Grew team to include a Partner Marketing function, while continuing to lead Field Marketing and Strategic Events. Leading teams focused on driving demand through a portfolio of regional programs, strategic events, and partner-led initiatives across North America. Acquired by Zscaler in May 2025.
Leading a high-performing team across Field Marketing, ABM, and Strategic Events at Red Canary that drives impactful regional campaigns, personalized programs for key accounts, and flagship events.
Led Vivun's field marketing team, overseeing strategic programs across North America and Europe. Focused on driving regional pipeline, accelerating deals and aligning closely with sales to support key target accounts.
Led the One Salesforce events team, driving MuleSoft’s presence at key Salesforce, Tableau, and Slack events worldwide. Focused on creating impactful experiences that engaged audiences and strengthened the post acquisition brand in North America, EMEA and APAC.
Managed the post-acquisition launch of MuleSoft at Salesforce global events and industry trade shows following the company’s acquisition by Salesforce in May 2018. * Led cross-functional efforts to establish and expand MuleSoft’s presence at key Salesforce events, including Dreamforce, World Tours, Connections, TrailheaDX San Francisco, and TrailheaDX India. * Managed MuleSoft’s presence at Dreamforce 2019, with 170,000 in person attendees, 100 MuleSoft sessions, a live-streamed keynote, three activations spanning 5,900+ sq ft in Moscone Center, executive programs, and comprehensive budget oversight. * Piloted post-acquisition collaboration efforts with Salesforce at key industry trade shows, including Educause 2018, NRF 2019 and HIMSS 2019.
Led delivery of our flagship hosted events, key trade shows and partner led Salesforce events, working cross functionally to build demand generating programs that drove high value pipeline. * Coordinated execution of FinancialForce's presence at Dreamforce 2017, our largest annual partner owned event, including a Gold sponsorship, week-long restaurant buyout, 300+ sales meetings, 20+ sessions, 14+ ancillary events. * Expanded FinancialForce's three day annual conference, Community Live 2018, from customer-only to a broader audience including prospects, executives, thought leaders, partners and AR/PR.
In this expanded role, I took on ownership of our flagship programs including FinancalForce's annual customer conference (Community Live), annual partner trade show (Dreamforce) and global sales kickoff, while continuing to own area field marketing strategy for the West coast. * Oversaw Community Live, our three-day customer conference - managed production, budget, vendors, agency, content, paid speakers, branding and evening events. * Partnered with enablement to deliver our first Global Field Kickoff - four days of programming for 400+ employees, including customer speakers, keynotes, and evening experiences. * Managed our presence at Dreamforce - Gold sponsorship, expo booth, restaurant buyout, 14+ hosted events, 18+ sessions.
Led field marketing strategy for the west coast of AMER, Australia and New Zealand, driving regional pipeline through high-impact programs and events. * Our small but mighty field marketing team executed 160+ sponsored or hosted events in a calendar year (trade shows, product roadshows, VIP & executive events) * Supported our annual sponsorship of Dreamforce, our largest partner event of the year - Platinum sponsorship, including two building buy outs, APAC on Tour sponsorship, city wide branding and content
Managed the rapid GTM launch and licensing of SNP’s first international office, launching our EMEA HQ in Ireland.
Managed headquarter operations such as in-person events, both internal and customer facing, and executive assistant to the Co-founder and VP of Sales.