Jeddah, Makkah, Saudi Arabia
Experienced Brand Communications Manager with a demonstrated history of working in the real estate industry. Skilled in Negotiation, Business Planning, Operations Management, Sales, and English. Strong marketing professional
eporting to Chief Brand and Strategy Officer, Leading brand & marcoms for Jabal Omar Development Company and all its subsidiaries and projects. Crafting & communicating powerful brands by developing innovative marketing strategies across all our communications platforms (developer, subsidaries, destinations, and assets). Key Achievements: Brand 2019 - Develop ;brand architecture & endorsment Strategy for Jabal Omar, Parent brand, destinations, and the subsidiaries 2019 - Develop ;brand Essence & DNA for Parent brand, destinations, and the subsidiaries 2017 - Successfully rolled out Jabal Omar new identity. 2017 - Re-position ; the brand to score the 3rd Valuable brand in KSA 2017 (4.88 Billion USD) 2018 - Develop marketing strategy for Jabal Omar, Parent brand, destinations, and the subsidiaries Marketing Innovation 2018- Experiencial Marketing - Ramadan 2018 We partnered with Snapchat to bring Mecca closer to Snapchatters during the holy month, and see it transform from the 80’s until now. A lens experience was built to allow users to walk through the old city of Mecca and it’s souks and historical architecture, street food vendors and Ramadan lights. 2018- Experiencial Marketing - Hajj 2018 While millions of pilgrims travel to Mecca for Hajj, hundreds of millions will be watching the pilgrimage from home. Jabal Omar teamed up with Snapchat and created a unique experience through a Lens that virtually transported the user to the heart of the Haram mosque.Using the gyroscopic technology, users were able to rotate and see the Haram mosque from different angles, the call to prayer could be heard in the background. Both campaigns appeared organically in Saudi but were taken globally through the use of Snap Ads Communications Build JODC Communications & CSR Strategy Build CEO & Leadership Profiles ALARABIYA Advertorial