Wessel Wessels

Commercial Director Goedhart Bakery Kitchen Group

Amsterdam, North Holland, Netherlands

About

Since 2001 Sanday's has relentlesly been developing and implementing "Hot & Sexy" fresh convenience food brands, formula's and products for the "on the move" food sector in The Benelux. The best example being the Sanday's Bakeries BRC Higher Level A certified "state-of-the-art" food production plant and the Sanday's Bakeries brand. Besides our own Sanday's shops we now also supply hundreds of other customers that carry our brands, which even include two airline companies. We have grown rapidly from a few employes to over a hundred and have gained a huge experience and "know how" in the current fast changing convenience food business. Our goal is to make the best fresh quality prepacked food for the "on the move" market and make it taste DELICIOUS & look GREAT. 2010. And then, there was "The Green Range" by Sanday's. Now our sandwiches and other fresh products do not only taste delicious & look great, but now they are also partly ORGANIC & SUSTAINABLE. Yet another Sanday's innovation. 2014 Sanday's is very proud to announce, that we now not only supply all the major airports in The Netherlands, but we now also supply all the Dutch railway stations as well. 2018 The Green Range just got even greener! We are very proud to announce our newest range of sustainable sandwiches - The Veggie Range. Talk about being DELICIOUS & looking GREAT! 2026 Immensly proud and honoured to join The Goedhart Bakery Kitchen Group family! Full circle after starting up 25 years ago with help from the family in our first 5m2 kitchen in Rotterdam. Now 25 years later our kitchen has grown to 5000m2. Our customers and partners are now the companies that I could only dream of at that time and are now a reality. Today we are still producing Hot&Sexy convenience food that still tastes delicious and also still looks great!

Experience

  • Commercial Director at Goedhart Bakery Kitchen Group
    Jan 2026 - Present · 7 mos

  • Director/Owner at Sanday's Sandwiches & Bakeries BV
    Jan 2001 - Jan 2026 · 25 yrs 1 mo