Taiwan
• Utilize Customer/Shopper insight to support delivery of overall customer marketing objectives and incorporate market trend with customer/shopper insight exploring to develop strategy and plan accordingly • Develop responsive channel category strategy to fulfil channel needs and grow categories & deliver business results • Develop channel cycle planning to ensure AOP delivery • Manage and evaluate (M&E) responsive channels CM performance • Manage, control and monitor A&P and FTT Budget usage/allocation and responsible for the program results • Consolidate, Coordinate and support JBP process on planning and meeting with customers • Manage trade strategy process • Support brand team to deliver brand objectives • Consolidate and review bottom up sales forecasting • Analysis and provide insight drawn from information including shipment/ off-take sales, market share, retail audit and sales team feedback • Sales capability training and materials development
In charge of the entire Japanese Liquor, such as whisky, wines, beer, shochu and RTD • Marketing strategies planning and marketing campaigns implementation • Trade promotion plans and business negotiations • Annual marketing plans and budget development • Marketing research conducting and analyzing • Developed media and advertising materials both for ATL and BTL • Provided crucial suggestions at public relations campaigns • Brand ambassador of whisky tasting seminars • Inventory control and market forecast