Milwaukee, Wisconsin, United States
Influential Team Leader ACCOMPLISHED AND CAPABLE with over twenty years’ experience in Sales and Sales Management. Effective in identifying and creating ways to close profitable business deals. Repeatedly created and launched programs to create incremental business. Solid experience in leading teams through transitions in new sales growth strategies to the successful tactical implementation. Customer Relationship Management Product Marketing Strategic Sales Strategies Team Leadership B2B Sales Management Technical Product Sales Business Development P&L Responsibility Personnel Management Annual Budgeting Responsibility Brand and Market Strategy VOC Collaboration
Continuously achieve and surpass sales budget by developing and implementing strategic plans thus increasing revenue by 20% to over $75M in the first two years. Coach and Manage TDM’s to create road maps for key and target accounts so they form strategic partnerships promoting growth in revenue and profitability for the dealers. Analyze account relationships to create more profitable partnerships for the dealers and for Generac. Evaluate competitive programs to ensure Generac is creating greater perceived value to dealers and customers. Manage TDM’s team to ensure dealer alignment, revealing Generac’s significance and value with strategic initiatives. Coordinate and develop sales, product and service training to ensure satisfactory consumer buying experiences. Hands on learning of different markets and market growth throughout NA by managing territories lacking Generac Support. Efficient use of ad hoc reports with broad SAP experience to get data and implement solutions accordingly and swiftly. Motivate employees and dealers in the ever changing demand for home standby products to positively promote the Generac Brand, promote consumer awareness and positive representation of Generac Products with potential end users. Coordinate and collaborate with other business units to successfully market channel promotions and consumer programs that accomplished sales goals while meeting market demands, product demands and VOC.
Business Development for Marine Dealers to carry the new LEHR Propane Outboards. Increased dealer network from new product launch count of 7 to over 40 accounts in under a year. Created creative programs to sign new accounts and show value of adding LEHR to a competitive product line. Analyzed competitive programs vs. LEHR Programs for new accounts to meet LEHR new dealer strategic goals. Analyzed markets to target new business. Acquired competitive dealers to carry the LEHR Brand to sell in competition with other outboard brands.
- Create all programs for Arctic Cat as it pertains to Genuine Arctic Cat Parts and Accessories for the Arctic Cat Dealer and International Distributor Network. - Manage a rolling seasonal inventory of over $40M while providing more accurate forecast models that help the dealer and distributor network provide more accurate information to help eliminate product shortfall. - Work with Regional Managers to create programs necessary to drive business in their Market Trade Area. Programs are uniquely created to target certain customers as it pertained to increasing P&A sales at time of unit sale. - Create programs to capture in season orders via a dealer loyalty program that reduced Arctic Cat’s loss of sales to the aftermarket. - Analyze competitive programs vs. Arctic Cat Programs for in season sales, pre season sales and inventory reduction to meet and exceed Arctic Cat Quarterly P&A Strategic Goals. - Achieve a growth rate 12% for parts and 7% for accessories purchased in the pre season by showing the dealer and distributor the value of the program per dealer. - Work with over 25 District Managers to help set up new dealers with the right P&A according to unit model mix, market sales data and new dealer program benefits. - Achieve over $1.5M in savings through adjustments to dealer return programs, freight programs, and vendor contract negotiations. - Lead over 25 employees in inventory control, pricing, programs, vendor management and mfg parts distribution. - Acquired management of the accessories division through successful management of the parts division.