Dubai, United Arab Emirates
A dynamic leader with over 30 years of proven success in the Test & Measurement industry, consistently transformed potential into performance across global markets. Known for strategic vision and relentless execution. Built a reputation for accelerating business growth, igniting customer engagement and cultivating long-term partnerships grounded in mutual success. Holding senior leadership positions within industry-defining organizations, initially overseeing operations across the Middle East, Africa, and Eastern Europe. Outstanding results have earned honors including the "Eye of the Eagle", "Top Performer to Quota", and multiple President’s Club awards, reflecting both sales excellence and strategic impact. In my recent role, extending leadership globally for one of the most innovative disruptors in the Test & Measurement space. With a clear mission: to displace traditional, legacy-bound players by introducing modern, agile, and user-focused solutions that reflect today’s digital demands and tomorrow’s expectations. Driven by a core belief, that high-performance connectivity enhances lives. Passionate about enabling professionals to work smarter, faster, and with greater confidence by elevating the digital infrastructure they rely on every day. As a respected industry voice, volunteering with BICSI in the MEA region, contributing to the adoption of best practices and modern standards across critical infrastructure projects. A Belgian national based in Dubai with his family, holding an engineering degree and completed an Executive MBA at the London Business School, reinforcing a blend of technical expertise and business acumen.
Leading AEM’s global business development activities, focusing on market expansion, partner ecosystems, and sustainable revenue growth across enterprise, data center, and critical-infrastructure environments. Strategy and execution, working closely with distributors, system integrators, and end customers to ensure AEM’s test & measurement solutions are positioned, adopted, and supported effectively worldwide. Key responsibilities include: - Global market and partner development. - Go-to-market strategy for cable certification, network qualification, PoE, and fiber test solutions, - Distributor and channel strategy, enablement, and performance alignment, - Strategic customer engagement in enterprise, data center, and industrial networks, - Collaboration with product management on roadmap input driven by field and standards requirements, - Representation of AEM at industry events, conferences, and standards forums. The focus is on long-term value creation, technical credibility, and building trusted partnerships rather than transactional selling.
Making sure your organization accelerates efficiency with cost effective solutions in the areas of: Digital Infrastructure Build Out & Network Maintenance. Our test and measurement solutions serve a broad range of applications including copper and fiber cable certification, high-wattage Power over Ethernet testing, wired and wireless network testing and Multi-Gig link speed qualification.
Making sure your organization accelerates efficiency with cost effective solutions in the areas of: Digital Infrastructure Build Out & Network Maintenance. Our test and measurement solutions serve a broad range of applications including copper and fiber cable certification, high-wattage Power over Ethernet testing, wired and wireless network testing and Multi-Gig link speed qualification.
Business Angel
Regional Sales Director for Middle East and Africa. Business Development of Fluke Networks in region Middle East, Africa, Turkey.
Responsible for developing Business in region EEMEA (Eastern Europe - Russia - Middle East - Africa)
Business Development for region EEMEA (Eastern Europe, Russia, Middle East, Africa)