Singapore
I've always believed that technology is a means to an end, and that insights only matter if they change something. I'm most effective when I'm close to the problem – talking to users, making sense of what the data is saying, and translating findings into something a product team, engineer, or decision-maker can actually act on. Throughout my career, I've leveraged this approach to drive strategic product development and shape initiatives. For example, I've been proud to: Turn complex crash data into actionable insights that shaped state-level road safety strategy; and identify vegetation encroachment risks in the SpaceTech sector, contributing to companies’ operational strategies. More recently, my focus has shifted to the evolving landscape of AI. I've been actively involved in shaping GenAI initiatives and exploring the practical applications of Agentic AI. This includes conducting user interviews on internal platforms to pinpoint needs and challenges, then translating those discoveries into actionable insights that directly inform future roadmaps. I thrive in high trust, purpose-driven environments that offer strategic clarity, mentorship, and a focus on impactful contributions. Drop me a message to connect and chat about AI, product, and human behaviour.
• Lead 1:1 user research on an in-house GenAI platform, surfacing friction points, unmet needs, and behavioural patterns, and translating findings into roadmap decisions with ML engineers. • Synthesise user feedback, governance requirements, and competitive benchmarking into prioritisation recommendations, so feature decisions are grounded in what users need, not just what is technically possible. • Scope Agentic AI use cases through structured sessions with business users, turning real workflow needs into technical requirements that shape the enterprise Agentic AI strategy and PoC design.
• Led APAC as the first region globally to fully decommission a legacy platform - secured funding, coordinated cross-region efforts, and delivered significant cost savings while improving IT security. • Assessed and migrated 20+ business-critical applications to modern platforms, ensuring continuity and eliminating end-of-support risks. • Led the APAC Corporate Solutions team, defining team roadmaps and translating global directions into priorities the team could work toward. • Spearheaded the APAC Olympus Women's Network, shaping its vision and building community across the region.
• Translated user needs into developer-ready briefs for an AI-powered geospatial platform, bridging the gap between what users described and what the team could ship. • Sketched early-stage UI that fed into Figma mockups and eventually into working product. • Wrote user stories connecting geospatial ML outputs to front-end features, ensuring non-technical stakeholders could understand and validate what was being built. (Completed as part of placement requirements for Master of Science in Innovation at SMU)
• Supported the Victorian COVID-19 response throughout 2020 and 2021. Built and maintained the reporting pipeline, iterating as policy needs evolved. • Facilitated design thinking workshops with Victoria's Department of Transport and visualised crash data insights that fed directly into the state's Road Safety Strategy. • Developed, as part of EY Space Labs and EY Better Working World Data Challenge 2021, new ways of using Earth observation data in line with the UN’s Sustainable Development Goals (e.g., aiding bushfire responses using linescan and satellite images) • Co-founded the APAC Visual Analytics Community, raising the quality of data storytelling across the region. • Empowered women in Data and Analytics through the Women in D&A Committee
• Recognised with EY's Better Begins with You "Pursuing Innovation" ASEAN award (2019) for national workforce upskilling project. • Built interactive dashboards translating complex data into clear recommendations for non-technical stakeholders. •Co-facilitated design thinking workshops with government and corporate clients, guiding teams from problem definition to testable solutions.
• Built demand forecasting and retail clustering models, improving supply chain insights for one of the top 10 retail companies in Australia
• Delivered strategic report for NAB’s business products division as part of a selective-entry project subject at the University of Melbourne.