Wendy Zapach

Chief Revenue Officer, Optii

Boston, Massachusetts, United States

About

Hospitality at heart. 20 year veteran of luxury hotels and innovative hospitality technology. Proven winner. Love what you do. Never stop learning. Problem solver. Sales magician. Took ALICE from <200 clients, $500k to 3k and +$20m in 4 years. Currently scaling Optii.

Experience

  • Chief Revenue Officer (CRO) at Optii
    May 2023 - Present · 3 yrs 3 mos

  • Chief Revenue Officer at Lodgistics
    Oct 2022 - May 2023 · 8 mos

  • ALICE - Hospitality Operations Platform (4 yrs 2 mos)
    • Senior Vice President of Sales, North America
      Jan 2020 - Apr 2022 · 2 yrs 4 mos

      Senior level enthusiastic sales leader inspiring a best in class sales team to be top performers, trusted advisors and industry experts. Overseeing ALICE PLATFORMS sales team, sales operations and sales support. Smiling, making eye contact and holding everyone accountable.

    • Vice President of Sales, North America
      Mar 2018 - Jan 2020 · 1 yr 11 mos

      Leading a remarkable team of Hospitality Technology Sales professionals consult on operations and guest engagement solutions to the most interesting, beautiful and unique properties.

  • Director of Sales, North America at ALICE - Hospitality Operations Platform
    Mar 2017 - 2018 · 11 mos

    ALICE is a mobile first- global hospitality operations platform that is re-inventing how businesses can use cloud technology to improve their customer service. In an industry of fragmented solutions, ALICE provides a streamlined platform to serve the needs of staff, guests, and management in one front-of-house and back-of-house system. With a commitment to development, client support and excellent consumer experience, ALICE is providing businesses with a true competitive advantage through the most powerful system for the hotel, residence and shared workspace of the future. - Do you truly understand what your consumers are requesting? Do you even offer them the opportunity to request on mobile? - Do you know how often a request or complaint arises and more importantly, do you know how long it takes your staff to complete the service? - Where can you improve? Have you improved your operation from yesterday, last week or even last month? These are all questions you must be asking yourself if you wish to remain competitive and all issues ALICE works heavily with its partners to identify and solve. Through ALICE, guests access their hotel’s entire suite of services from any device, and seamlessly communicate with staff in real time. Hotels provide a hyper personalized connection to Guests 24/7, resulting in improved revenue, customer satisfaction, and internal operational efficiency. Staff use the system to manage any internal requests, and management can oversee the entire operation to ensure quality of service. With a deep focus on analytics, ALICE provides managers with actionable insights to improve operations. We are obsessed with user experience, and believe that the best products balance elegance, power, and simplicity

  • Director of Sales, Partnerships at Yext
    May 2016 - Mar 2017 · 11 mos

    Yext helps people Go Places. We partner with over 3,000 digital agencies, SEOs, webmasters, and social media managers to bring the Yext Digital Location Management software to their clients. Yext provides partners with exclusive features, preferred pricing, and support to bring their clients the best experience on the planet.