Toronto, Ontario, Canada
I’ve always believed that the best way to predict the future is to create it. As a global Digital Commerce and Marketing leader, I’ve had the privilege of shaping brand, digital, and eCommerce strategies for some of the world’s most recognized brands, including LEGO, lululemon, and leading consumer goods organizations. Across North America, Europe, and Asia, I have led cross-functional teams through digital transformation, revenue acceleration, and brand growth initiatives, delivering measurable business impact in highly competitive markets. What motivates me is the challenge of transforming complex business problems into scalable growth opportunities. Whether building omnichannel commerce strategies, driving consumer acquisition, unlocking new revenue streams, or accelerating digital capabilities, I combine data-driven insights, innovation, and commercial rigor to deliver sustainable results. Core competencies include: Brand Building, Strategy, & Planning Advertising/Integrated Campaign Development Performance Marketing, Consumer Acquisition People Management, Cross Functional Team Leadership Digital Commerce & Growth Strategy eCommerce, Digital Shelf & eContentOptimization Digital Transformation, Roadmap and Optimization Social Media Campaign, including Paid Media & Paid Influencers Web Strategy & Optimization Strategic Partnerships & Affiliate Marketing CRM & Lifecycle Marketing Vendor Relationship Management At my core, I am passionate about building sustainable digital capabilities that drive long-term growth. I believe in empowering teams, fostering innovation, sharing bold ideas, and creating a culture of continuous learning and adaptability. The most rewarding part of my work is helping organizations navigate change, unlock new opportunities, and deliver meaningful business results. I welcome opportunities to connect with fellow leaders, innovators, and organizations seeking to accelerate growth through digital transformation, eCommerce, and customer-centric strategies. Open to leadership opportunities globally, including relocation and international travel.
Acted as media strategy lead across traditional, digital, emerging, and retail media channels, shaping integrated National Media and Amazon Retail Media plans to optimize the full consumer purchase journey. Collaborated with Americas and global Centers of Excellence to align Canada’s media investments with enterprise priorities, enhancing brand visibility, digital engagement, and revenue performance. Led and developed a team of direct reports while ensuring disciplined execution of media strategies across channels and markets
Spearheaded the digital marketing strategy for Roots Canada and the U.S., driving customer acquisition, website traffic, and revenue growth through integrated digital, social media, affiliate, and partnership programs. Partnered with cross-functional business leaders to develop global digital marketing roadmaps and execute high-impact initiatives that advanced brand and commercial objectives. Managed strategic online partnerships and led a team of direct reports, fostering collaboration, operational excellence, and effective execution across multiple digital channels.
Directed digital fundraising strategy across acquisition, conversion, retention, and donor lifetime value optimization, developing integrated growth plans spanning products, campaigns, audience expansion (Gen X, Millennials, and Gen Z), and omnichannel engagement across web, email, paid media, lead generation, SMS, messaging platforms, gaming, location-based, and music channels. Managed a team of three Senior Managers while spearheading the transformation of the Digital Fundraising function through organizational redesign, creation of new leadership and specialist roles, implementation of scalable operating processes, and establishment of a RACI governance framework that strengthened cross-functional collaboration, accountability, and execution during a period of rapid capability building.
Led Digital Shelf Excellence across Amazon, omnichannel retail partners (Walmart.ca and Loblaw Digital), and Last Mile partners, driving best-in-class product discoverability, content performance, and conversion. Directed eCommerce technology integrations (Salsify and Profitero), search strategy, SEO-optimized product content, and retail media investments to strengthen digital commerce capabilities and accelerate online growth. Managed and developed direct report while partnering cross-functionally with Sales, Marketing, Category Management, and external vendors to deliver scalable eCommerce initiatives and operational excellence.
Led North America’s Content Commerce program strategy, driving revenue growth through partnerships with more than 50 premium U.S. publishers and the development of high-performing commerce content programs. Oversaw affiliate marketing vendors, platforms, and agency relationships that powered program execution, while identifying, recruiting, and onboarding new publisher partners across the U.S. and Canada to expand reach and revenue opportunities. The role has direct report.