Rotterdam, South Holland, Netherlands
Hi! I’m a senior consumer-driven Innovation & Brand leader with 17+ years of experience. I’ve worked in Beauty, Personal Care, and Home Care at Unilever and am now expanding my horizon as a lecturer at The Hague University of Applied Sciences. I love leading conceptual work, building coherent brand and product propositions, and fostering growth cultures as a team leader. The Beauty industry has my heart, I’m passionate about the joy, sparkle and energy it brings to people. I’ve worn many hats: brand developer, innovation lead, team manager, marketing manager, and regional lead, always with a consumer-first approach. Innovation & Branding is where my combination of creativity and structure flourishes. I'm action-driven, a connector, and a proud mom of two!
Helping professionals advance in their careers by coaching them through the pillars of Marketing.
Start Something! Young Impact helps young people to create a habit of doing good things for those around you. As marketing manager, I’ve helped to pioneer agile working in the organisation, onboarded a new group of marketing and design professionals and jointly created a middle management layer to grow the organisation to next levels of impact!
Responsible for white space innovation, consumer centricity and building of brand development knowledge within Unilever Beauty & Personal Care Netherlands. X-squad role.
Responsible for brand strategy, product development and campaign development for local jewel Zwitsal. 3 direct reports. Led the introduction of plasticfree wipes, babycare relaunch, introduction of Zwitsal voor Jou products. Created new Zwitsal TVC that tested 'outstanding' in Kantar preview test.
Responsible for the total Dutch marketing deployment of Dove, Dove Men+Care, AXE, Rexona and Prodent. P&L responsibility. Created successful local Dove core Deodorant campaign and local Dove masterbrand campaign. Job-share construct. 8 direct reports.
Clothing brand with dresses and tops that combine elegance with comfort. Targeted at busy working women. Sales online, through retailers and through sales events. Responsible for design, production, finance and marketing. ELLIS is created for every woman who finds herself in front of her closet, in doubt if she’ll go for the classy dress of a comfortable outfit today…while she has no time for any doubt, because the day awaits and she needs to get going! Ellis creates dresses and tops in soft, comfortable material. Dressed up for work, ideal for a dinner date when paired with some killer heels, but also perfect for grocery shopping dressed down with your comfy boots. ELLIS garments have double layers of fabric or strategically placed pleats and drapings to minimize underwear showing through. And the best part: it’s really, really comfortable to wear. Choosing your outfit-of-the-day just got a whole lot easier!
Taught economics to 15-17 year old high school students