Wendy L.

Sales leader|HEC Paris EMBA|E-commerce|Supply chain

Brussels Metropolitan Area

About

More than 20 years of experience in e-commerce, business development, supply chain management, and public affairs. Organized, passionate and goal-oriented leader who works well under pressure and is comfortable with change and complexity. In my current role, I am in charge of the business development for Asia market at bpost international department. I work with sales teams, prospects, partners and customers to drive revenue-enhancing opportunities for the cross-border logistics services, which support the growth of e-commerce enterprises from the SMB to global well-known marketplace. Specialties: E-commerce, Supply Chain, Logistics, Cross-border trade service, Business Development

Experience

  • Director of Sales Asia(Landmark global) at bpostgroup
    Apr 2021 - Present · 5 yrs 4 mos

    Responsible for developing the Asia market and managing the sales team, with strong leadership and negotiation skills. Possess a deep understanding of Asian markets and cultural nuances. Involve strategizing for business expansion, building partnerships, and optimizing operations.

  • Wallonia Export & Investment Agency (2 yrs 4 mos)
    • New retail project manager
      Jan 2020 - Mar 2021 · 1 yr 3 mos

      Lead new retail project for Wallonia region. Organize trainings and provide advice to help SMEs develop Chinese market through cross-board e-commerce.

    • China Welcome Office manager
      Dec 2018 - Jan 2020 · 1 yr 2 mos

      Attract and assist Chinese companies to invest in Wallonia. Organizing China-related industry seminars, forum, and other events. Responsible for official reception of Chinese government delegations.

  • Business Development Director (Atlas Hiseas) at HiSeas International Co. Ltd 四川远海国际旅行社有限公司
    Jan 2020 - Mar 2021 · 1 yr 3 mos

    Play the core role for company business development which focuses on cross-border e-commerce and overseas investment fields.

  • European Chief Representative at Pur-Sant Institute, MUZE trading & consulting
    Jun 2016 - Oct 2018 · 2 yrs 5 mos

    Provide strategic advisory and business solutions for Belgium SME to enter China. Help client evaluate China market-entry opportunities, identify the best partner & distributor and support the establishment of JV as well as investment and financing activities.

  • Director at Golin
    Jan 2008 - May 2014 · 6 yrs 5 mos

    Practice leader(focus on food and nutrition) Lead the practice, in charge of the daily operation and oversee resource planning, various HR&Finance matters. Help international companies(Danone group, Unilever, Bel group, ZESPRI, Wyeth, Coca Cola.... )to promote and protect their brands in China.