Utrecht Area
Energetic pharma professional in specialty products with an unusual profile, being an experienced international marketeer with a solid medical/pharmaceutical background. I have 28 years of experience in marketing, medical and business unit management roles and in international strategic marketing. Current role as Chief Commercial Officer in a start up healthcare company responsible for the marketing strategy and commercial models for a clinical late stage portfolio of repurposed drugs. Previous roles included European and Global Brand Director in a top 10 multinational pharmaceutical Company leading the global brand strategy development in highly competitive therapeutic areas. My interests have always focused on finding solutions for patients with chronic disabling disorders and bridging the gap between science and commerce. Summarizing, my experience, expertise and passion fits well with start-up companies, companies focussing on repurposed drugs and rare diseases , and companies actively exploring new therapeutic areas.
Responsible for building the global brand strategy for a future launch product in a highly competitive market (MS). The role oversees 1 direct report and 15 matrix reports (global brand team) ie R&D, market access, regulatory, medical, market research and Regional Commercial Brand Directors. Reporting line to the Global VP MS. Furthermore I am responsible for developing the LCM and patient solutions strategy in collaboration with functional supportive teams and commercial forecasting .
Responsible for building the European brand strategy for a future MS brand and a future brand in migraine . I prepared the EU markets for the launch, and drove commercial excellence plans. I lead the European brand teams, ensuring collaborative alignment with all critical functions and stakeholders. Furthermore responsible for assessing BD opportunities for viability in a migraine and MS portfolio . I was responsible for developing the European brand strategy (in the absence of a global brand strategy),
Responsible for strategic brand planning for a future MS brand in Europe. The role oversaw 2 direct reports and 15 matrix reports from 9 EU cluster markets . Reporting to the Vice-President CNS Europe I was responsible for developing the European brand strategy (in the absence of a global brand strategy), preparing the EU markets for the launch, and drive commercial excellence plans.