Amsterdam, North Holland, Netherlands
Just trying to do it better than last time. CES 2025 Speaker Panelist: "Rewriting the Creative Playbook: AI's Role in the Next Big Idea."
Building and operationalizing the Digital Innovation team within Strategy & Innovation at adidas. Responsible for delivering transformational innovation via rapid prototyping and piloting to future-proof adidas.
Overseeing Lab A: an internal, cross-functional digital innovation accelerator with a focus on the future of consumer-facing creative production. We pilot new technologies across a lot of initials: GenAI, XR, AR, VR, CG, 3D, etc. Studio A team lead for all consumer-facing AI topics. Core member of The Diversity Collective.
Partnering with the following brands and agencies: - adidas - WE ARE Pi (Heineken's Desperados account) - MassiveMusic
Accounts: Alaska Airlines, Muscle Milk, The Wine Group (Franzia, Cupcake, Chloe), method, MedMen, Eastman, Silicon Valley Bank
Accounts: Facebook, Instagram, Oculus, Muscle Milk, I Got Games, Charles Schwab
Accounts: The North Face, Jim Beam, PepsiCO, Muscle Milk, Charles Schwab
Accounts: Xbox Global, Red Bull, Anheuser-Busch
Accounts: Xbox Global, Red Bull
Account: Xbox Global