San Francisco Bay Area
Result-oriented global demand gen leader in tech B2B and B2C industry. Core Competencies: Global performance and branding strategy and operation Large scale budget management Collaborative leader and effective project manager Data-driven marketer Effective agency management Team builder and enabler Digital domain expertise: SEM, SEO, social media marketing, programmatic display, video, re-marketing, ABM, media partnership, OOH, OTT, CTV, content syndication, ad/marketing technology, attribution and analytics, AB Testing, CRO
Acquired by ServiceNow in 2025, Moveworks is the enterprise AI platform that enables every employee to get their work done more efficiently and effectively.
- Develop vision and strategy to generate awareness, demand and revenue via digital marketing - Lead internal digital team and marketing agency to support 9 markets and 7 languages - Manage $XXM digital budget - Lead digital ABM strategies and execution
- Created and executed the company’s integrated online marketing programs across Google, YouTube, Facebook, Twitter, and broader display networks; - Managed $5 MM annual user acquisition budget and grew the user base by 5 MM users annually - Lead the creative directions of user acquisition assets and A/B testing processes, optimized user funnel by doubling Click through Rate (CTR), Conversion Rate (CVR), and login rate - Analyzed and translated data into trends and action plans - Modeled game population and financial forecasts of 18 MM users - Lead 8 cross functional teams to launch the award winning free-to-play MMO games