Singapore
My passion for marketing, data and business growth has led me to a career in adtech. I specialise in programmatic advertising.
- Oversee all biddable (Search, Social, Programmatic) campaigns across 20+ local/regional clients at Mediacom - Provide guidance on processes, ways of working, campaigns and platforms, and share best practices across accounts/agencies in GroupM
(Previously Cadreon) Programmatic Advertising at Interpublic Group - Planned and managed programmatic & paid social campaigns on DSPs (i.e. DV360, The Trade Desk, Facebook, LinkedIn & TAM) for local/regional clients at IPG - End-to-end campaign management (planning, activation, optimisation, reporting) across key APAC markets - Managed 7-digit media budgets on DSPs per quarter with zero mistakes - Worked closely with media partners across the programmatic ecosystem, including DSPs, SSPs, publishers, ad servers, 3rd party data providers and verification partners - Trained new joiners and drove internal initiatives such as test & learns - Key clients: Accenture APAC, Johnson & Johnson, Sony Pictures, Sentosa, Mentholatum, SIM Global, Whole of Government SG - Platforms: DV360, The Trade Desk, Facebook, LinkedIn, Teads Ads Manager, Datorama
Business Development, Account Management, B2B Sales, Recruitment
Data Analysis and Insights, Project Management, Management Consulting