WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
- Strategizing Isetan Kuala Lumpur marketing efforts and planning of marketing budget and expenses to ensure adequate returns on investment, sales and brand awareness. - Assist in planning, conceptualized and execution of marketing campaigns promotional activities and events to drive in store traffic, stimulate customer buying desire and to maximize sales. - Work in close collaboration with management team to ensure alignment with the market and HQ and integrated activities. It includes: seasonal marketing strategies proposal, integrated marketing communication calendar, store event calendar, and publication plan. - Monitor market trends, research consumer markets and competitors activities to identify opportunities and key issues in order to develop the most effective communication tools. - Measure and report performance of all marketing campaigns and assess against goals (ROI and KPIs). - Others include, merchant partner promotional campaign, generating press release, inventory report,daily sales report, profit margin report, and match date.