Wei-Lun (Ruby) Liang

Driving Commercial Growth & Patient Access | Ex-Lilly, Sanofi

Taipei–Keelung Metropolitan area

About

I am a proactive, self-motivated, and adaptable person who is confident, accurate, and quick to learn. With 6 years of working experience between pharmaceutical and banking industries, sales and marketing roles, I am experienced in customer relationship management, problem solving, and project management.

Experience

  • Brand Manager at Eastern Coffee Co., Ltd
    Apr 2025 - Present · 1 yr 4 mos

    • Spearheaded a new instant-messaging group sales strategy to expand brand reach beyond Taitung, growing group-purchase sales by 30% of total revenue • Partnered with a Catholic youth welfare organization to establish sustainable social impact programs, designing a needs-based scholarship initiative for underprivileged female students and organizing community events

  • Medical Administrator at 禮來公司
    Sep 2022 - Mar 2025 · 2 yrs 7 mos

    •Led trio to negotiate pricing for updated product entry with clients’ purchasing teams and key stakeholders, orchestrating Verzenio rollout across major Northern Taiwan institutions, driving 600% increase in revenue growth • Educated patients about self-funded medical options through NGO partnerships, patient forums, and chatbot-enabled medication education, driving 20% month-over-month increase in self-funded patients

  • Medical Representative at 賽諾菲-安萬特集團
    Sep 2021 - Aug 2022 · 1 yr

    • Enabled formulary adoption of injectable diabetic treatment by organizing a national symposium and securing endorsement from National Taiwan University Hospital, resulting in treatment adoption across six hospitals • Redesigned sales operations flow for digital-first sales engagement during COVID-19, achieving 95% clients access rate and 15% virtual adoption through automated follow-ups and digital sales enablement • Recognized as Brand Champion of the Year (2021) for high-impact product launches • Awarded Sanofi’s “Play to Win” Award for cross-functional execution excellence and teamwork

  • Management Associate / Product Manager at 台新國際商業銀行
    Mar 2019 - Jun 2021 · 2 yrs 4 mos

    • Developed co-marketing strategies to expand healthcare credit card spending by partnering with major tele-healthcare payment platform, successfully capturing an 8% increase in healthcare expenditure market share within three months • Directed holiday-season beauty collaborations with four premium skincare brands, leveraging SQL-driven customer analytics to target high-spending cardholders, ultimately exceeding sales targets by 7% • Spearheaded the development and launch of “The Best Travel Partner” financial recommendation program, earning the National Brand Yushan Award in 2019 • Designed and executed training programs for 200+ sales representatives, boosting team performance by 7%

  • Professional sales representative at The Janssen Pharmaceutical Companies of Johnson & Johnson
    Aug 2016 - Jun 2018 · 1 yr 11 mos

    • Accelerated Trinza’s listing at Linkou Chang Gung Memorial Hospital by six months, achieving a 19% quarterly sales increase through effective KOL engagement • Initiated “Injection Training Programs” for nurses in seven hospitals, reducing patient side effects and enhancing prescribing confidence among physicians