WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Commercially-focused BI leader with 5+ years in e-Commerce. Experienced in commercial sustainability, P&L-informed decisioning, OKR governance, incentive & voucher program design, and cross-functional projects across Business Intelligence, Business Development, and Marketing. Proven track record delivering sustained MoM revenue uplifts, cost avoidance through reconciliation and governance, and executive-level strategic recommendations that balance short-term revenue and long-term ecosystem health. Proud Economics graduate from the University of Michigan - Ann Arbor. Go Blue!
• Owned company-wide OKR governance across all departments, including metric definition alignment, projection reconciliation, and variance challenge, ensuring upper management-level visibility and consistency in performance tracking. • Owned the Cofund topline lever end-to-end, steering program direction, performance measurement, governance, and execution quality while continuously optimizing coverage and sustainability across ~50% of platform GMV. • Designed and implemented dashboards and SQL datasets for Cofund, tracking key topline metrics and CPIGMV sustainability, to identify under-exposed GMV segments and incremental voucher coverage opportunities across the platform. • Translated Cofund performance insights into key actionables, including optimizing voucher max caps relative to shop-level average ABS, calibrating Shopee-Seller cofund ratios, and refining voucher mechanics to maximize seller participation and budget utilization.
• Spearheading direction, growth & profitability of Shopee Games in Malaysia, responsible for the gamification experience for over 4 million players monthly. • Implemented additional revenue opportunities within Shopee Games via in-game redirections to brands, achieving an additional US$250k of profits within the first 3 months. • Formalized a change in direction for the Shopee Lucky Prize game, resulting in a 400% increase in players, whilst maintaining a marketing cost of US$2 per 1,000 players. • Acted as the main liaison between various regional and local Shopee departments and brands’ Partnership teams to drive collaboration & sponsorship efforts on Shopee Games, securing over US$600k worth of grand prizes.
• Headed the project commercially for ZALORA’s data-solutions product, TRENDER Basic, reaching over 2,000 subscribers within 6 months. • Constructed profitability dashboards & implemented SOPs, resulting in a 60% YoY NMV growth regionally. • Coordinated ZALORA’s efforts in the Malaysian PENJANA eCommerce government initiative with cross-functional teams, generating MYR 50m of sales and achieving an ROI of more than 10:1.
• Attained the ZALORA Star Award for Teamwork & Excellence. • Worked in collaboration with the department director & senior project manager in the launch of H&M on ZALORA in Greater Southeast Asia. • Managed & executed the integration of the consignment sales model into ZALORA’s Marketplace department, increasing NMV share of the department by 133%. • Defined relevant commercial OKRs & formalized target-tracking for Marketplace sub-teams, allowing visibility for management through dashboards, enabling a 68% YoY growth for the department.
• Optimized data reporting between Merchandizing & Commercial by streamlining SOP, increasing data accuracy & reducing campaign preparation lead-time by 40%. • Improved brand acquisition efforts by designing a quarterly incentive scheme, growing sellers acquired by 80% in 6 months.
• Elected as the Cultural & Religious Representative of the IMU Student Representative Council (SRC).