Singapore, Singapore
I am a self-motivated individual seeking to develop myself further by exploring career options with my communication skills and high adaptability to any working environment. My willingness to learn attitude can value-add to the organization that provides me the opportunities to grow and thrive.
Category Management ● Oversee the food commodity category, ensuring effective pricing, margin control, and overall category performance ● Drive strategic initiatives to optimize category growth and operational efficiency Data Analysis ● Analyse daily and weekly data to identify consumer trends to improve and support business growth. ● Provide actionable insightful data for key decision-making ● Monitored key KPIs for continuous commercial performance Pricing & Revenue Management ● Conduct regular market price survey to develop competitive and strategic pricing for imported products ● Monitor product margins and adjust pricing in response to market volatility, particularly for perishable goods (fruits and vegetables) Market Analysis & Cross-Functional Collaboration ● Report weekly cross-departmental meetings to review market trends, pricing movements, and demand shifts ● Provide actionable insights to support business decisions and maintain competitiveness in dynamic market conditions Customer Relationship Management ● Manage and grow both new and existing customer accounts ● Understand clients’ business needs and develop tailored solutions to support long-term, sustainable partnerships ● Act as a key point of contact to strengthen relationships and drive customer retention
- Consistently exceeded annual sales targets across Amazon, RedMart Direct, and other B2B e-commerce platforms (FY2022–FY2024). - Spearheaded revenue growth in Amazon marketplace, achieving multi-million-dollar annual sales and expanding market presence. - Successfully scaled RedMart Direct retail sales, driving double-digit YOY growth and optimizing product performance. - Managed a diverse portfolio of 10+ premium FMCG brands, including Santa Maria, WhatIF Foods, Kewpie, Hai Di Lao, and EB Frozen Food. - Led end-to-end B2B e-commerce operations across platforms such as RedMart, Amazon Direct Retail, Shopee Supermarket, PandaMart, and Catersport. Strategic & Operational Leadership: - Project-managed cross-functional campaign launches, collaborating with marketing, supply chain, and brand teams to maximize sales impact. - Provided consultation and support to suppliers/brands on new product launches, ensuring optimal visibility and performance. - Conducted market trend analysis for FMCG products, leveraging data insights to drive sales strategies and inventory planning. - Played a key role in onboarding international suppliers, expanding product offerings across global markets.
• Responsible for listing of product SKUs into the online e-commerce platform (Shopee, Lazada, Amazon etc) • Observed and documented key takeaways from executive meetings to understand high-level decision-making processes