Taipei, Taipei City, Taiwan
With 9 years of experience in e-commerce marketing and client management. I have supported multiple large retail clients in achieving monthly revenues exceeding NT$10M, with a client retention rate of 95%. Curious and enthusiastic about new and interesting challenges, I excel at organizing complex information into actionable insights. Skilled in cross-functional communication and coordination, I bring proactive and efficient project executionto every initiative, helping clients grow and achieve measurable results.
▪︎Managed 250+ health & beauty stores and 300+ women’s fashion stores; reached 103% of 2018 revenue target. ▪︎Designed seasonal promotions, achieving MOM growth +539% and YOY sales spikes of 365%. ▪︎Coordinated with 50+ influencers and livestreamers to increase store traffic. ▪︎Acted as Team Leader during supervisor leave; managed cross-department projects. ▪︎Hosted and spoke at 4 major offline events in Taipei & Taichung.
▪︎ aunched new beverages, achieving sold-out status in 3 months. ▪︎Delivered 35+ proposals to major F&B chains, successfully launching 10+ new products.
▪︎Wrote articles for ReadyGo platform with SEO optimization, increasing unique visitors by 50% and page views by 47% for Halloween-related content. ▪︎Managed Facebook page; 25% follower growth, 15% MoM page view growth. ▪︎Executed influencer campaigns with 50+ vendors. ▪︎Built and maintained 2 event websites using Weebly with HTML/CSS customization.
▪︎ Planned and expanded e-commerce channels; launched self-operated online store in Mar 2022. ▪︎Developed 6 new retail products, launched in major supermarkets in Apr 2022. ▪︎Executed marketing campaigns and media events, analyzing ROI and providing strategic recommendations.
▪︎ Managed high-value B2B clients, achieving 100% retention. ▪︎ Led custom system integration projects and clarified client requirements. ▪︎ Analyzed performance data to provide strategies that drove record-breaking revenue. ▪︎ Proposed 20+ system improvements, with 5 successfully launched to boost product competitiveness.