Singapore
A scientist at heart. A humble veteran of the marketing arts. A self starter who enjoys turning ideas into reality. And above all, deeply passionate about enabling the next generation of novel therapies to save and transform lives. Hit me up if you're interested to connect, collaborate, or innovate.
Enabling scientists to harness the power of cells to improve human health: - Cells as Factories - Cells as Models - Cells as Therapies
- Advanced Cell Model - Cancer Research - Genome Modulation and Editing - Cell & Gene Therapy
• Responsible for product management and marketing of Cell Therapy Technologies (CTT) including Quantum Cell Expansion System and FINIA Fill & Finish System. • Leads market analysis, customer segmentation, targeting and stakeholder mapping in APAC key countries • Leads strategy development, regional product launch, annual planning and marketing campaign deployment • Pilot an inaugural Asia Pacific Cell Therapy Grant campaign (ATMI Grant 2020) that successfully increased brand visibility and scientific KOL engagement
• Business commercial lead, working cross-functionally with Country Mangers, local affiliates, and distributors to drive new customer acquisition and market penetration • Achieve 64% YoY revenue growth in FY2018; and 18% growth in FY2019. • Partner global marketing to adapt and/or redeploy marketing campaigns to increase brand awareness and leads generation • Drive the implementation of a structured sales process to shorten sales cycle and increase win rate • Foster the utilization of SFDC for leads management • Co-develop sales tools and training program with field application scientists to increase salesforce effectiveness • Develop and execute go-to-market plan for new product launches
• Lead driver for Biotherapy business development in China, Korea, Southeast Asia, and selected countries in South Asia. • Conduct market research of assigned territories, formulate go-to-market strategies, develop and implement business plan through channel partners • Sole company representative based in Singapore; collaborating with distributors and internal stakeholders from across departments (Marketing/ Regulatory Affairs/ Legal/ Customer service etc.)
• Managed €1 million portfolio of Transfusion and Biotherapy products • Achieved 107% sales in FY2015; 160% in FY 2016; and 110% in Q1 FY2017 • Doubled regional turnover in 2 years • Business development for SEA and emerging markets • Product and application training to SEA channel partners • Partnered global marketing to execute regional trade shows and conferences • Prioritize and adapt sales initiatives with shifting market demands
• Routine running of chemical analysis, urinalysis, and serological testing of blood and tissue samples • Documentation and reporting of test results according to laboratory standards • Liaison with healthcare processionals to update critical patient results • Perform routine maintenance of laboratory equipment • Maintain laboratory stock inventory