Wee Soon Hiew

Helping Organizations Scale Customer Communications with Reliable CPaaS & Omnichannel Messaging Solutions

Singapore

About

I founded Maven Lab in 2006 with a vision to bridge mobile and web technologies, helping businesses transform how they engage with their customers. What began as a two-person team has since grown into a regional business with a strong presence in Singapore, Malaysia, and Indonesia. At Maven Lab, we focus on delivering intelligent, omni-channel communication solutions: šŸ”¹ Moobicast.com – A powerful broadcast platform enabling businesses to send messages across WhatsApp, SMS, and Email for marketing, alerts, and transactional communication. šŸ”¹ Moobidesk.com – An AI-powered customer engagement platform designed for businesses and contact centres. It supports a wide range of channels including Voice, SMS, Email, Web Chat, WhatsApp, Telegram, LINE, Facebook, and WeChat. Our mission is to simplify customer communication, reduce costs, and improve response times through smart automation and unified messaging.

Experience

  • Director, Business Development - CPaaS at 8x8
    Jan 2026 - Present Ā· 6 mos

    Lead growth and retention of strategic CPaaS accounts and drive new business acquisition

  • Business Director at Maven Lab Pte Ltd
    Sep 2006 - Jan 2026 Ā· 19 yrs 5 mos

  • Business Director at Moobidesk
    Sep 2006 - Jan 2026 Ā· 19 yrs 5 mos

    Customer Engagement should not be limited to Voice and Email! Moobidesk is a Unified Communication platform that connects communication channels such as Facebook messenger, Instagram, SMS, Whatsapp, Email, Webchat together. We put in lots of powerful features such as ChatBot/A.I to make Customer Engagement a breeze... [email protected]

  • General Manager at eFusion Pte Ltd
    Mar 2003 - Sep 2006 Ā· 3 yrs 7 mos

  • Corporate Account Manager at SingTel
    Feb 2000 - Jul 2002 Ā· 2 yrs 6 mos