WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
I am building up a portfolio in R&D in game-based learning and learn-based gaming. Specialties: Game-based learning, learn-based gaming, educational studies, social science research methodologies, academic writing, Sun Tzu's The Art of War, 3D animation, e-learning
The Associate Deputy Vice Chancellor for the UCSI Beijing Office serves as the strategic lead for advancing UCSI University’s institutional presence, partnerships, and academic collaborations in China. The role is responsible for establishing and operationalizing the Beijing Office as a formal representative platform that aligns academic development, transnational education, and institutional diplomacy with the long-term internationalisation strategy of UCSI. The office functions as a coordination hub for China–Malaysia higher education collaboration. This includes cultivating government relations, strengthening university–university partnerships, facilitating joint programmes, supporting student mobility pipelines, and exploring the development of UCSI Learning and Innovation Centres in key Chinese provinces. The position integrates academic governance, regulatory alignment, and business model development to ensure that all initiatives comply with Malaysian and Chinese higher education frameworks. In addition, the Associate Deputy Vice Chancellor acts as an institutional ambassador. The role represents UCSI in engagements with ministries, universities, industry partners, and cultural organizations, while reinforcing the reputation of UCSI in areas such as science diplomacy, sustainability, digital innovation, and creative industries. This external representation function requires strategic positioning, policy literacy, and high-level negotiation capacity. Operationally, the role oversees planning, phased implementation, KPI tracking, financial feasibility assessment, and reporting to university leadership. It also ensures alignment between Beijing Office initiatives and UCSI’s broader international, academic, and commercial objectives. In summary, the Associate Deputy Vice Chancellor, UCSI Beijing Office, is responsible for translating strategic intent into executable structures that institutionalize UCSI’s long-term engagement in China.
I was invited to start a column and write articles every fortnight for Sin Chew Daily. I named the column as 马林学者, which means scholar in Tanjong Malim.
Teaching undergraduate and postgraduate courses in creative multimedia. Supervising postgraduate research projects. Conducting R&D in creative multimedia, specifically in games and animation for education. Offering consultation services to government officers, academics and professionals in the creative industry.
Programme Coordinator of the Bachelor of Design in Education Games (to be offered in 2016). Lecturer of the Bachelor of Design programmes. Researcher in game-based learning & learn-based gaming projects. Supervisor of postgraduate students in Multimedia Education, Digital Games & Game-based Learning.
Universiti Pendidikan Sultan Idris (UPSI) is a specialist university that focuses on nurturing school teachers in Malaysia. I received a fellowship to pursue a doctorate degree in the UK from UPSI and Ministry of Higher Education, Malaysia. I am currently a faculty member of the Faculty of Arts, Computing and Creative Industry.
Under the Humphrey Fellowship Program, I started my professional affiliation at the play2PREVENT Lab at Yale Center of Health and Learning Games, under the supervision of Dr. Kimberly Hieftje. The Yale School of Medicine appoints me as a Visiting Research Scientist at the Department of Internal Medicine, Section of General Medicine at Yale University.